For the best match, choose a red lipstick based on your skin tone.
Contrary to what many women believe, anyone can wear red lipstick. The key: Finding a shade of red with undertones that complement your coloring. Here's an easy guide:
If your skin is fair with rosy undertones... Go for a cool red with a pink or blue cast to it. Or try a "true" red, which is pure red pigment with no discernable undertone. Steer clear of orange-based reds.
If your skin has yellow undertones... Try a warm red with a peach or orange tone to it. Avoid very blue-based reds.