ShahRukh Khan does nothing in half measures. It’s all or nothing for this type-A personality. He works 18 hour days ... and then some! And when he works, its all work. And when he’s on vacation (like currently in London with family) he says ‘No work meetings please!’ When SRK ‘goes to the mattresses’ it’s indeed war and when he calls someone a friend he supports them through anything. He was the first Indian actor to model for a Lux bar (second in the world after Paul Newman) and now he’ll be the first Indian star to model for a fairness cream. Talk about ‘achievers’.