June 3, 2015 taSha 3864 reads 0 comments
Actress Vidya Balan, who often sports saris, has been roped in by online ethnic products marketplace Craftsvilla.com as the face of the World Ethnic Day, which will be celebrated globally by the company on June 19.
“By celebrating World Ethnic Day, we get an opportunity to go back to our roots. I feel strongly about the dying art of handlooms in the country, and also about the plight of artisans who are struggling for livelihood. I am delighted with the opportunity to spread awareness about it," Vidya said in a statement.