Known for his knack of combining clothes, and his unique experimentation, JJ Valaya is regarded as one of the fashion czars in the industry. Like his clothes, his list of achievements is incredible. His career has had a large number of firsts, reiterating his role as a trendsetter in the industry.
He was the First Indian Student to win the prestigious Prix d'Incitaion in Paris, and was the first designer to hold a solo show in India. He continued to do this annually. He was also the first Indian designer to show along with prominent International Designer Todd Oldham. In 1992 he launched his Couture label-JJ Valaya, and introduced this label in upmarket stores in India and abroad. JJ Valaya 'LIFE', India's largest single designer store opened in New Delhi in 1994. With this store he branched into Furnishing, Tapestries, Accessories and Art.
In 1998 he launched his Prêt label, Studio Valaya, both in New Delhi and Mumbai and went online with www.studiovalaya.com. He also opened his JJ Valaya Couture Store in Mumbai at Crossroads in 1999. He also was the first designer to hold four solo shows in the same season