Anupama Dayal launched her label ‘Anupamaa’ in 2004. Her showings have been voted as standouts by Elle US and Vogue UK declared her autumn winter 2008 collection as ‘easily the prettiest’. Anupama has been successfully participating in the Paris Pret-a-Porter for the past 4 years.
In 2007, she was selected by Lakme Fashion Week to take part in the Australian Fashion Week in Sydney, which was an out and out success.
One of Australia’s best known fashion houses, Belinda, declared her work as “Brilliant”. In addition, Kelvin Harris an internationally acclaimed stylist described her work as “vibrant”, “spectacular” and “outstanding