Brand ambassador Sonam Kapoor features in the first glimpse of SIFW

Discussion,Sonam Kapoor
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Signature International Fashion Weekend (SIFW), the only international fashion showcase in the country brings haute couture from the world over on a single platform this November.

The city of Mumbai will be soon be seen glistening and dazzling as some of the biggest international designers in the global fashion industry come together for the first time at Signature International Fashion Weekend, from November 15th- November 17th.

Sonam Kapoor, recently voted as the most stylish woman by Cosmopolitan, is the brand ambassador for Signature International Fashion Weekend. Sonam is featuring in the latest SIFW commercial with styling done by Rhea Kapoor and directed by Karan Boolani.

SIFW will showcase designs of International designers such a Micha Barton, Mark Fast, Bora Aksu, Cute Circuit for the first time in India and Indian designers known world over such as Falguni & Shane Peacock and Drashta. These designs will be showcased by some of the leading glamorous international celebrities such as Carmen Electra, Irina Shayk, Nargis Fakri and Jacqueline Fernandez as they set the ramp ablaze.

Commenting on the SIFW campaign Sonam Kapoor says “‘Make an Impression’, SIFW’s campaign tagline is something I relate with very strongly. I believe that if only you are confident, true to yourself and super comfortable in your own skin can you make an impression on those around you. SIFW iconises for very strong, individualistic values of a confident, self- made person. and that’s exactly who I am. The campaign is all about being very fashionable and edgy. I love my look designed especially by Rhea; as it’s very contemporary, bold, confident and sexy.”

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Oh vidio .... Cool... absolutely stunning ;)

I have watched the video on her instagram account before. Gosh she's divine

F I E R C E ad

I don't think that Sonam is a self made person but any way the picture is not that good because of photoshop overdose but she looks stunning in the video. I love her dress, make up and hair there.

i missed the video first time around, wow - she looks even more stunning in the vid than in the pic. def one of the most beautiful women in bwood


She is pretty

Loved the commercial. Nice!

too much photoshop in her lip and chin region!! and even her legs look weird, like her thighs were stretched or something.

So much photoshop in just one picture, sheesh.


Her body is photoshopped...but still prefer it over her real ones

WOW she is smouldering in this pic

She looks super sexy

Love love love

Love the bottle green color!

OK, 2 things:

India has a MILLION fashion weeks now, it is too much!

They lightened Sonam's hair and face in that ad (in comparison to the vid). Not to mention the photoshopped waist and that leg that sticks out of nowhere!

THis is a very horrible ad, and I would not want to partake in this if I was a designer!

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