Have Shahrukh-Salman gained from their rivalry?
Who says rivalry is bad? Ask Shahrukh Khan and Salman Khan, and the two shining stars of Bollywood would agree that sometimes it’s not! Apart from their films, the ongoing tussle between the two seems to have added value to their brands. Rather than as individuals, the two have prevailed also in the industry as the fighting greats.
Looking at the huge fan-following for SRK and Salman, media has been very much interested in covering this high-profile rivalry and fans too have been hungry for every small and big twist in this enmity between the two Khans. And whenever people feel that enough blood has been shed, the fame of the two friends-turned-foes appears with more glitters.
The rivalry that started around four years back has reached the level where both the stars can’t see eye to eye. Nobody knows as how the two Khans take this enmity personally, but one thing is for sure that this hate story has provided plenty of opportunities to both of them to cash in on the hype.
The two biggest stars of Bollywood don’t hesitate to keep the fire of uncertainty burning for their millions and millions of fans. On one hand they start a new chapter of hate, while on the other they express good feeling for each other, leaving their fans puzzled. The two Khans neither badmouth each other nor wash their dirty linen in the public. They would challenge each other before the release of a film and end up imitating popular scenes from the rival’s film after its release.
But are the two Khans really interested in a truce? The stories of competition between them give people the opportunity to discuss and compare them. People love them, hate them, but can’t ignore them. The conflict between the two increases their visibility in the market. Their rivalry keeps making the buzz, thus complimenting the brand value of both the actors.
Before every new release of any one of them, trade pundits come up with the statistics of their last performances and expectations. Even Aamir Khan finds no place in the discussion when it’s about Shahrukh and Salman.
Today, both Shahrukh and Salman don’t seem to have any problem with this rivalry as far as it helps their respective careers scale a new height. And for fans, rather than watching the two Khans hugging each other, the stories of their rivalry are the more interesting stuff to read.
So what do you think ? Has the rivalry between the 2 Khans helped them more than it has hurt them ?