L'Oreal Lightens Up Freida Pinto

L'Oreal Lightens Up Freida Pinto
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L’Oreal did it again. First they lightened up Beyonce and now Freida pinto for there new ad campaign. This is the first photo released from Freida’s ad campaign for L'oreal Colors. Do you think L’Oreal needs to stop whitewashing its stars?




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Anonymous's picture

frieda looks gorgeous. she has a beautiful olive skin tone.she is much better than ash

Anonymous's picture

they did it for ash tooo. frieda looks gorgeous.

Anonymous's picture

It isn't too much so I'm not complaining and I'm loving the colours on her eyes.

bebo_pclover20's picture

this is not the first time l'oreal has done this - they do it to ash (make her slimmer as well), sonam, beyonce. it's absolutely unnecessary - these are naturally beautiful people and deserve to be respected regardless of skin colour or race it should stop, if they want fairer models, just hire them. don't waste time "lightening" people up. -- l'oreal uk ads have banned retouched photos which is good but photoshop will still happen though regardless.

sweet00parul's picture

they even whitewash sonam... who is actually very dark... & they photoshop Aish as well to reduce her size... its ok i guess !!!

Anonymous's picture

i agree if they love white faces why do they pay millions to dark girls and photoshop them to look whiter...honestly L'Oreal should be banned now...they are too much...seriously.

Anonymous's picture

she's has zero talent and hollywood will soon find another indian girl , hopefully someone who can act and represent india well

Anonymous's picture

common guys DO NOT make this into an issue!!! its the lighting of the set, they did not lighten her, Our beautiful indian skin tone can look many different shades under different lighting, agree with me;)? As for beyonce, yes she is an african american so her skin is obviously darker than freida's which makes more sense that she was lightened, as for FREIDA, make us indians proud!! she represents us all beautiful indian chamilions!!

Anonymous's picture

Look closer to home.

Our beloved stars all fall over themselves to promote bleaching creams.
Our marriage adverts show preferences for "wheatish" and "fair" skin.
Our magazines ALWAYS whiten the celebrities to make them look un-Indian.

Indian society has a sad problem coming to terms with brown people in its midst. Deal with this first.

Anonymous's picture

Freida doesn't look white. She's got olive skin

Anonymous's picture

because obviously darker peachy coloured girls like Freida look better lightened than getting an actual white girl who would look like a ghost under the right lighting.

Anonymous's picture

you forgot they whitened ASH as well

Anonymous's picture

The French are notoriously racist. How many people of color do you see at Cannes? Why do you think they worship their fellow blue eyed Aishwarya. They used to hip, Josephine Baker etc. but now? I have to say her lips look fab though.

Anonymous's picture

ok they have lightened it a bit,but still she isn't like a white girl,so no harm done.by the way she surely agreed to this as they always sign a contract where everything is explained.

Anonymous's picture

what about aishwarya....she has been whitened ...just see brown aish in her early movies and her baby pics

Anonymous's picture

Freida is whitewashed in every magazine cover where she is like i love my brown skin, indians are racist. Figure.

sareelove's picture

If they wanted a white girl why didn't they just hire one instead of shamelessly whitewashing Beyonce and Freida?

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