What's Up with Evian Water?
Evian water. This mineral water from France has a rich history. It's been around since 1789 and is the water of choice of the rich and famous the world over ever since. When I first came across Evain, I liked it, was a bit perplexed by its high price, comparable to it's pricey mineral water counterparts Perrier and Pellegrino. Yeah, I liked it for sure, but never gave much thought to it. It is just water after all. However, I have come across many cultural references to it in many situations.
For example, Bipasha's movie star character in the movie 'Bachna Ae Hashino' gets mad at her assistant when she hands her a regular water bottle instead of Evian, which she had asked for, and then she goes crazy on her assistant yelling " I had asked for Evian, not sewer water!"
Reese Witherspoon's character Jennifer in the movie 'Pleasantville' asks for it when she time travels back to the 50's and lands in a traditional greasy spoon diner with her brother David. When she's asked to order she orders 'a salad and a bottle of Evian water' !
If you happened to have spent any time with any aspiring model in NYC (which I unfortunately have), you would notice they all ask for salad and Evian water in a restaurant!!
I have read many tips from Hollywood stylists advising spraying Evain on face and hair for freshness and just sheer fabulousness!!
And just today, having lunch with a friend, I almost laughed when she picked up Evian and salad from the over priced Deli down the block.
You would be surprised, our ultra luxurious Indian royalty drank this water back in the days. They used to import it by cart load from Europe. They did not drink Indian water!! I find this extreme extravagance outrageous and fascinating because of it's outrageousness. In her ghost written biography, Maharani Gayatri Devi describes an incident involving Evian in her husband's home, Rambagh Palace, Jaipur. It was war time and Gayatri Devi was trying to cut back unnecessary spending in her palace and cataloging everything in the household including the pantry. She discovered that they had a pantry so vast, so fabulous that Fortnum & Mason, the luxury grocery and household supplies store in UK, would have looked like a corner Mom & Pop shop in front of it. She also discovered the maids were regularly helping themselves to the supply of Evian water bottles, among other things. Even the dog of their English governess drank nothing but Evian!!
Anyone has any funny Evian story to share?