A article by Suparna Thombare which discusses the star power and the effect bollywood's leading ladies have on box office!
Even today, box office success in Bollywood is attributed mainly to the male stars involved in a project and filmmakers spend big bucks to cast a big heroes in their films. Sadly, while there is a long list of male stars that includes Shahrukh Khan, Salman Khan, Aamir Khan, Hrithik Roshan, Akshay Kumar, Ajay Devgn, Sanjay Dutt, Ranbir Kapoor and Shahid Kapoor – who are all staking their claim at the turnstiles – there are only about three or four female stars who command any kind of respect at the BO.
[img_assist|nid=205360|title=While we would like to believe that there is competition for the number three spot between Priyanka Chopra and Vidya Balan, the trade is still treading carefully and waiting to see if Vidya can sustain the star status she recently garnered. |desc=Mehra feels that Vidya is far from being the ‘female Khan’ of Bollywood. “Her star value has gone up after The Dirty Picture, but it might work against her in her next film, Kahaani. People might go in expecting something more entertaining and mainstream. He doesn’t deny that she is the strongest performer of her time, but Vidya’s star status is very new and might not last for too long!