Arjun Rampal and Mehr Rampal walk the Cannes Red Carpet in Chivas Style
Superstar and supermodel duo Arjun Rampal and wife Mehr Rampal walked the haloed 'red carpet' at the Festival de Cannes, 2012, courtesy an exclusive invitation from Cannes film festival partner and global luxury brand, Chivas Regal. The most famous film festival and Chivas are a perfect match as icons of glamour, legend and luxury worldwide.
Arjun Rampal and Mehr Rampal graced the red carpet on the closing evening of the festival, with a galaxy of Hollywood and international superstars.
Arjun Rampal commenting on his visit to Cannes Film Festival said, "Chivas Regal is one of the iconic brands in the world and I am promoting the values of 'Creative Brotherhood' through my association with them in India. It is an absolute honour to walk the haloed red carpet with the international super stars and filmmakers at the Cannes Film Festival and I am happy to represent Chivas at this global event."
Commenting on the association, Bikram Basu, Vice President-Marketing, Pernod Ricard India said, "We are extremely proud and delighted to have Arjun and Mehr Rampal represent India and Chivas Regal at the closing ceremony night of Festival de Cannes as they truly exude the values of chivalry & luxury."
As part of its activations at the film festival, Chivas will revealed the true substance of Cannes by highlighting gestures of gallantry, brotherhood, honour and courage - qualities that are often deemed essential for success in the competitive world of cinema.
In 2011, Chivas Regal launched a global partnership with charity FilmAid International in the presence of FilmAid supporter and legendary actor and director, Robert de Niro. The announcement was made at Chivas House on the famous Croisette with an initial $100,000 donation. Since then, Chivas Regal has continued its support, most notably in December of last year at the Chivas Legends Dinner held in Dubai, where business leaders and luminaries including guest of honour, Sir David Frost, took part in a silent auction raising a further £60,000 for the charity. Cannes 2012 will see Chivas Regal reaffirm its commitment to FilmAid with the unveiling of a new short film which aims to showcase the powerful work of FilmAid in its mission to help, educate and inspire communities in need through the power of film.