Priyanka/SRK at Tag heuer F1 launch

SRK and Priyanka are the brand ambassadors for Tag heuer.

For people who remember, sushmita has been endorising the brand in India. But this year Tag Heuer has decided to go ahead with Priyanka because Sush was not adding any brand value.( Do people watch sushmita movies??? )

Check out the watch itself at - http://www.tagheuer.com/the-collection/tag-heuer-formula-1/index.lbl?lang=en

From the makers Tag Heuer:

TAG Heuer Formula 1 is available in a watch format with black, red, or white dial, or as a Chronograph with orange, red, silver or black dial. The TAG Heuer logo is elegantly engraved on the case band as well as stamped into the new, thick and sporty rubber strap. It also comes in a steel bracelet version. Never before had the TAG Heuer F1 combined so much sportiness with watchmaking sophistication