Shah Rukh Khan is said to boycott the International Indian Film Academy Awards this year which will be held next month in Yorkshire, England. Many people assume it’s because his rival Amitabh Bachan is the brand ambassador of the event, but Shak Rukh has said it is because his children are on holiday. Here’ what an inside source had to say:
S R K was royally snubbed when he was not invited to the Abhi- Ash wedding. Also, Amitabh, Abhishek and Aishwarya will be present as the Bachchan family brand, thus stealing the limelight from other stars. It’s no wonder that they are wary of attending. Even the real reason behind his not attending last year’s function in Dubai was the cold war between him and Amitabh. Karan Johar had to organize two music release functions for Kabhie Alvida Na Kehna in London and at IIFA in Dubai to appease both SRK and Bachchan.
Wizcraft, the company that is hosting and setting up the function, is worried about lack of ticket sales for the event. Shah Rukh is very popular in the UK and with Salman Khan yet not confirming his attendence, the company is worried about the event not being as big as it usually would. We’re sure even without Shah Rukh it will be a good event, even though Shah Rukh’s presence will be greatly missed.