Sonu Nigam, Shreya Ghoshal & Sanjay Leela Bhansali at the X Factor Launch
Mumbai, 27th May, 2011: Sony Entertainment Television today unveiled X Factor India the Indian version of the No 1 singing show globally X Factor. A worldwide phenomenon, THE X FACTOR is a competition series developed by Simon Cowell that gives viewers the opportunity to help choose the next musical megastar. THE X FACTOR is a runaway hit in 24 countries with over 500 million viewers, the Big Daddy of all singing shows in size and scale. The show will showcase Xtraordinary talent from across the length and breadth of the country like never seen before. The show is all set to to energize the weekend primetime slot for Sony Entertainment Television, already a stronghold for the channel.
The contestants will be put through the paces mercilessly whittled down until the top acts remain. Not only is it a battle between the hopefuls to stake their claim for the coveted win, but it’s also a showdown among the judges as to whose acts will dominate and make it to the finals. The judges may have their say in how the competition progresses, but it will be up to India to decide who ultimately has THE X FACTOR.
The nationwide search for undiscovered talent, who were willing to brave the panel of experts and the Indian public for a chance to make it big, began months ago with the charming and versatile singer/anchor Aditya Narayan - the host of the show, travelling the length and breadth of the country in search of the complete performers.
Produced by Freemantle India, THE X FACTOR proven ratings success story, across the globe with the recent U.K. finale capturing a phenomenal 20 million viewers with a 60% audience share is all set to be the new benchmark of all the singing shows on Indian television…
Announcing the show, Mr. Manjit Singh, CEO, MSM India Pvt Ltd said, “SET is our spearheaded channel in India and has always been at the helm of introducing globally popular big format shows in India. The X Factor an international runaway hit show, I am sure is the next big thing from Sony. We have always shown the best and with X Factor we renew our commitment on providing world class entertainment to Indian audiences and are sure to receive overwhelming support as we have enjoyed during our past endeavors.
Speaking at the launch Mr. N.P Singh, COO, MSM India Pvt Ltd said “2010-11 was a very successful year for SET, we established our leadership in the non – fiction genre with extremely successful shows like KBC, Jhalak Dikhhla Jaa, Indian Idol and Entertainment Ke Liye Kuch Bhi Karega. I am delighted to launch X Factor on the back of IPL which will take this trend forward and establish our leadership in the non- fiction genre and consolidate our position amongst the top 3 channels.
Commenting on the launch of X Factor, Ms Sneha Rajani, Senior EVP and Business Head, SET said “X Factor India the biggest show ever to be seen on Indian television in terms of size, scale and talent, will debut on Sony. The auditions will play all days of the week between 29th May till 4th June at 9 pm and the galas will start from the 10th of June with the top 12 finalists, every Friday and Saturday at 9pm.
Sony Entertainment Television is a part of the network of channels distributed by The One Alliance - a joint venture between Multi Screen Media Pvt. Ltd. and Discovery Communications India. Other channels in the One Alliance network include MAX, AXN, Animax, PIX, SAB TV, Sony Aath, Discovery, Animal Planet, TLC, Discovery Science, Discovery Turbo and Discovery HD World, it also distributes the popular TV Today Network channels - Headlines Today, Aaj Tak and Tez and now the premium Sports channels of India - Neo Sports and Neo Cricket.