EXCLUSIVE: From being crowned YouTube's Most Popular Music Channel to curbing Piracy, T-Series Chairman Bhushan Kumar gets candid!

Written by Karishma Shetty , Journalist
Updated on Jan 25, 2017 | 06:27 PM IST | 415.1K
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T-Series has been breaking one barrier after another as it was recently given the distinction of being the Most Popular Music Channel by YouTube. The channel has been viewed 7.32 billion times last year and has beaten the likes of singers like Justin Bieber.

T-Series is also taking over the movie industry with 4 releases last year. This year too, the team has taken up 11 projects over the minimum span of 9 months.

We sat down with the charming chairman of T-Series, Bhushan Kumar as well as the President of Marketing, Media and Publishing Vinod Bhanushali who revealed to us that their success story completely lies on their hardworking team. They also got candid on how music is going digital, how they are curbing music piracy, remaking old classics as well as what fans can expect in 2017.

Watch the interview below:


We also got in touch with President of Digital Neeraj Kalyan who spoke about T-Series achievement as the Most Popular Music Channel by YouTube. "It's exciting times for team T-Series. While the landmark achievement (first by any Indian label) is a true reward for our hard work and dedication it also brings in a lot of responsibility and pressure to stay at that position globally. We are fully geared up to meet the challenges ahead and excel in our endeavour to meet the expectations of our discerning audience worldwide," Neeraj said.

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