Sandeep Parasrampuria (Director-iBall) said, "Kareena is an icon for the youth. Her hard work makes her a performance-powered actor and besides, she has always been associated with style, glamour, vibrancy and all things chic. She is also known for setting trends and doing things differently. There is thus no doubt that she would provide the perfect brand fit for us.
And when asked how they are planning to position Kareena with Hrithik, Rakesh Shah (Director-iBall) said, "While Hrithik Roshan will be endorsing iBall Slide (tablets PCs), Kareena will be endorsing the entire range of mobile phones including smart phone 'Andi' (Android platform), touch phones and bar phones."