Sarah Jane Dias and Kunal Kapoor at Reebok CrossFit launch event

Reebok today announced the launch of its new campaign – The Sport of Fitness Has Arrived – with a star-studded event at Priyadarshini Park in Mumbai .From 3:30pm until late evening, Gautam Gambhir, Sandeep Singh, Sardar Singh, KunalKapoor, Sarah Jane Dias, and more than 250 people participated in a trial of CrossFit®, the revolutionary strength and conditioning program.

“This is the first time I’m going to do a CrossFit workout and I’mreally looking forward to it. From what I’ve seen from the CrossFit videos,it’s going to be an intense workout that pushes you to achieve your best.Fitness is often perceived as a chore and is mostly an individualistic activity. I am really thrilled to workout in a group and I think it’s fantastic that Reebok is encouraging fitness as a sport with two teams, lots of cheering,the thrill of winning or losing and more. Am sure this movement will soon be a popular trend” said, Sarah Jane Dias.

Kunal Kapoor said, “CrossFit adds acompetitive edge to fitness and that acts as a motivator when you workout. I’mreally pumped to compete today. Reebok has made fitness a sport and what better way to achieve your fitness goals especially when you have an entire groupencouraging you to go that extra length. This is the first time I’m trying CrossFit, but I’m sure I’m going to be back for more.”