At a high tea event held at the Hard Rock Café on 19th October, 2012; Zoya Akhtar showcased the exclusive 20 minute edit of the PSA along with the Ogaan Cancer Foundation Director Preeta Sukhtankar and breast cancer survivor patients. The event commenced with the screening of the documentary followed by Ms. Sukhtankar saying a few words on their support towards to the cause.
In a bid to support the cause of breast cancer awareness, Ogaan Cancer Foundation created a new campaign with film-maker Zoya Akthar. Zoya has directed, scripted and conceptualized a Public Service Announcement (PSA) titled "BECAUSE MY WORLD IS NOT THE SAME….” that has "men" talking about the "women" in their lives and what they mean to them. The PSA gives all of us a unique opportunity to journey into the rarely-seen softer and emotional sides of Bollywood’s prominent actors.