Aishwarya Rai Bachchan confirmed as the brand ambassador of Kalyan Jewellers.

Aishwarya Rai Bachchan confirmed as the brand ambassador of Kalyan Jewellers.
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About a month ago there were rumors of Aishwarya endorsing Kalyan Jewellers for which she will sign a deal worth 20CR(10 Cr annual) Now it has been confirmed

Talking about Aishwarya,the managing director of Kalyan Jewellers adds:“Aishwarya’s popularity and stardom at an international level is unparalleled. We are sure her personality and life which is the right balance of professional and personal success, style and substance, international acceptance and family orientation will take our brand to greater heights” “We are proud and happy to have got her to endorse our brand”

More from the article :
Aishwarya Rai Bachchan, former Miss World and the international face of Indian cinema becomes the brand ambassador of jewellery retail chain Kalyan Jewellers. This is the first time that Aishwarya who has so far endorsed only international brands is endorsing a jewellery retail brand.

Kalyan has planned an advertising campaign that will get national and international visibility. It will be for Kalyan’s advertising film that Aishwarya will face the camera for the first time after her maternity break. Aishwarya will be wearing Kalyan’s latest designs for this ad film which will be made at a cost of Rs. 1.5 crores

Today the group has 34 stores spread over the 4 southern states and is fast evolving as the No.1 jewellery brand in the country. This year the group is entering new markets of Maharashtra, Punjab, Delhi, West Bengal and Gujarat. The group is expecting to touch a turnover of Rs. 15000 crores this financial year. By 2014 end the group expects to touch 100 stores across the world.Aishwarya’s presence will render these campaigns a different dimension on a national scale.




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Anonymous's picture

I'm sure KALYAN JEWELLERS will become the NATION'S NO.1 jewellery brand cos none other than the goddess AISHWARYA RAI (MAHALAKSHMI) IS ENDORSING THEIR BRAND!!!
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

fully agree .she is the GODDESS OF WORLD

Anonymous's picture

Guys at present sushmita sen is the brand ambassador of kalyan jewellers...

Anonymous's picture

Oh! C'mon it isn't an unknown brand..It is literally the biggest jewellery brand in South India,And it actually became a huge name is just few years.So like they say,it will become the biggest jewellery brand in India soon.They are also opening stores internationally.Ash is the only recognized Indian face abroad...So simple they choose Ash.
They have a turnover of Rs 15000 crs.How much does it take to pay 20 Crs to their brand ambassadress who is give their business tremendous boost.No wonder she is the highest paid actress in the country even now!WOW!

Anonymous's picture

poor Abhishek doesnt earn anything.
so its upto her.

Anonymous's picture

@I don't believe that such a mediocre unknow brand will pay 20 crore, her PR is making lies again.

On the contrary, I am surprised that a brand with annual turnover 15,000 crore is paying her only 10 crore per year, the brand name of Aishwarya Rai is worth much more then mediocre unknown brand name of Kalyan jewelers. She should have asked for more 40-50 crore per year to lend her name to this not so popular brand. I am sure she could have got at least 30 crore per year, her managers might not have negotiated properly.

And too be frank, as her fan, I am a bit disappointed since after endorsing big International brands, she is lowering her standards to a relatively lesser known company like Kalyan jewelers. But yes, considering she hasn't done any international projects the past 3-4 years , and any movies the past 2 years, still getting paid 20 crore (much more then Katrina/Kareena/Priyanka, who have several 100 crore + movies under their belt) , is a feat in itself

Anonymous's picture

hu, 2012-06-14 12:25 — Anonymous

I don't believe that such a mediocre unknow brand will pay 20 crore, her PR is making lies again.

----------------

Just cuz Kalyan is a South Indian brand does not make it mediocre and unknown. You are just an ignorant person who believes that all good things come from either Mumbai or Delhi. Here's some news for you darling.

Kalyan is the biggest jewelry chain in India, with an impressive turnover. A bit of googling can help you. Just so you know.

Anonymous's picture

I don't believe that such a mediocre unknow brand will pay 20 crore, her PR is making lies again.

Anonymous's picture

SHE DESERVE MORE THAN 30 CR

Anonymous's picture

YOU WORTH IT AISH, QUEEN OF MY HEART. LOVER OF THE NATION. HATERS LOVER.

Anonymous's picture

Not that she was ever really gone but - The QUEEN is BACK! LONG LIVE the Queen!

Anonymous's picture

@LOVEPCONLY ASH IS THE ONLY ACTRESS IN B'WOOD WHO DOESN'T NEED ANY PR TO PROMOTE HER ..UNLIKE PRIYANKA AND KAREENA WHO CLAIMS THEIR SALARY IN MEDIA ....

Anonymous's picture

I wouldnt be surprised if Big B
put his 15 crores in the deal making it look very attractive.
They are so corrupt, they are capable of doing anything.
This is what they did with her movie offers after her marriage.
Hard to believe, when she was younger, prettier no one wanted her in India.
She had to 3 rd grade indian movies and now she is reaching 50, old, wrinkly, fat , unattractive these companies are offering big bucks.

Anonymous's picture

No wonder she said HATERS are like tiny drop. Just as they thought is over 4 her, she bounce back with 20 cr deal. Asooooooooooooooooooooo, as oxygen said, she keeps changing the game.

Anonymous's picture

20 CR, EVEN ACTORS DON'T GET THIS AMOUNT. MORE POWER TO U ASH. UNPREDICTABLE AISH

Anonymous's picture

Aishwarya was feeling left behind since PC is so popular on Pinkvilla now.
So her PR is back! they will say 10 crores, 20 crores and even 30 crores to make Ash look important.
but her days are over now. It's PC time now!!!

falling star's picture

well atleast this brand is better than brands like boroplus, zandu baam,chaman prash, vivel/viviel whatever, etc....
and the price is confirmed so whats your problem?

Oxygen's picture

I m sure people want her to fall down..But she never does!!She just keeps being the game-changer.She's not there since 1.5 yrs and look she signs a deal literally leaving every actress far behind.I love what they have said about her "Aishwarya’s popularity and stardom at an international level is unparalleled." So true! Looking forward to the ad campaigns and surely--movies.

Anonymous's picture

lovePConly

Her PR is back on track.
.........................................
I LIKE PC A LOT, DON'T LET ME START HATING HER 4 HER PICTURE THAT U USE TO SABOTAGE AISH. I NOW UNDERSTAND WHY U NEVER GIVE NEGATIVE COMMENT ON KAREENA'S POST EVEN IF IT'S SUPPOSE TO. INQUISITIVE.

lovePConly's picture

Her PR is back on track.

Anonymous's picture

Wow can't wait for the ad, she is beautiful.

Anonymous's picture

this woman is lucky...I wish I had her luck...she is plain lucky!!

Anonymous's picture

Wed, 2012-06-13 12:31 — Anonymous

she has no work these days. but why she is endorsing unknown brands like these??
the best jewelry ones are nakshatra, gitanjali, tanishq. these companies are taking younger, hotter actresses.

reply- she was a nakshatra girl. she chose not to endorse it and xyz came and took over. please wiki kalyan jewllers. if u can use the internet to put down a person atleast check facts then. kalyan jewellers is the largest jewllery franchise in india. its in the south, just because you are a clueless person doesnt make it an unknown brand. please inform yourself before commenting on a jewllery brand and the ambassador. you just made yuself sound foolish, so sad.

kohinoor's picture

Good luck ash eagerly waiting to see the ad

kohinoor's picture

Aishwarya is a perfect combination of East and West
Good luck for her

Anonymous's picture

Guys its 20 crores paisa.
The plastic doll is going to endorse plastic jewelry.

Anonymous's picture

well shes gotta earn the money somehow!

gossip girl's picture

Ash will look absolutely gorgeous wearing Kalyan's Gold jewelry.. She has the perfect looks for traditional Indian outfit and jewelry. eagerly waiting:)))))))))))

Anonymous's picture

Can't wait to see the advertisement...this is a great news for Aishwarya lovers. Slowly but surely she's getting back to work:)))

Anonymous's picture

Wed, 2012-06-13 12:31 — Anonymous

she has no work these days. but why she is endorsing unknown brands like these??
the best jewelry ones are nakshatra, gitanjali, tanishq. these companies are taking younger, hotter actresses.
----------------------

Kalyan is the largest Jewelry chain in india. Nudd said

Anonymous's picture

@Anonymous's picture

obviously now only such brands will come to her....sushmita, ameesha n many others endorse jewellery brands....whats new abt it...

The money is new, no other heroines gets 20 crore for a deal

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