Aishwarya Rai Bachchan confirmed as the brand ambassador of Kalyan Jewellers.
About a month ago there were rumors of Aishwarya endorsing Kalyan Jewellers for which she will sign a deal worth 20CR(10 Cr annual) Now it has been confirmed
Talking about Aishwarya,the managing director of Kalyan Jewellers adds:“Aishwarya’s popularity and stardom at an international level is unparalleled. We are sure her personality and life which is the right balance of professional and personal success, style and substance, international acceptance and family orientation will take our brand to greater heights” “We are proud and happy to have got her to endorse our brand”
More from the article :
Kalyan has planned an advertising campaign that will get national and international visibility. It will be for Kalyan’s advertising film that Aishwarya will face the camera for the first time after her maternity break. Aishwarya will be wearing Kalyan’s latest designs for this ad film which will be made at a cost of Rs. 1.5 crores
Today the group has 34 stores spread over the 4 southern states and is fast evolving as the No.1 jewellery brand in the country. This year the group is entering new markets of Maharashtra, Punjab, Delhi, West Bengal and Gujarat. The group is expecting to touch a turnover of Rs. 15000 crores this financial year. By 2014 end the group expects to touch 100 stores across the world.Aishwarya’s presence will render these campaigns a different dimension on a national scale.