Akshay Kumar sought to downplay the role of an actor in the promotion of a film and said that word of mouth publicity by audience decides the success or failure of the film. With this deft move, he seems to have clarified that Joker failed because it did not impress the audience and not because he was absent during the film's promotion.
Akshay said that the hero's participation does not make a difference beyond a day or two from the release of the film. Speaking to ToI , he referred to past instance where his films failed despite his active participation in the promotional hype.
He said a film destined to be a blockbuster would become a hit regardless of other factors. Understandably, distributors who lost money on the movie are not amused and are expecting a more tangible compensation from Akshay. Insiders say that Akshay had dim hopes for the movie and had unsuccessfully advised UTV to lower the price.