Bipasha, Abhishek, Neil & Sonam promote 'Players' in Bangalore

I think Bipasha is beautiful, but I don't get why this obvious 'westernization' of her looks. She is beautiful cos she has very exotic features, big almond eyes, caramel skin. What's up with the light brown hair, contacts, white foundation, pink makeup. Why aren't this women trying to represent Indian beauty and instead they imitate white beauty? It's like they don't consider themselfs beautiful with their natural black hair, black eyes and brown skin.