John Abraham Announced as the Brand Ambassador of Haier
Haier, one of the largest Home Appliances and Consumer Electronics brands, with a Global no. 1 ranking in major appliances, announced the appointment of Bollywood heartthrob John Abraham as its Brand Ambassador in India. John will feature across all brand communications as well as product advertising for its wide range of consumer durables and electronics products. John Abraham personifies Haier’s youthful imagery and exemplifies the same dynamism attached with the brand. He not only possesses a great aspirational value with the youth but also mirrors the dreams of millions of youngsters owing to the value and morals that he stands for. This association further looks at strengthening the bond between consumer and the brand.
Haier also launched a film for its new LED TVs, featuring the new brand ambassador John Abraham. The film shows its new LED TV with real life images and stylish aesthetics. LED Edge Light, Full HD, 120 Hz with USB 2.0, memory card reader and SRS Trusurround XT, are some of the features of this astounding offering from Haier.
When asked about the appointment of John Abraham as the new face of brand Haier, Mr. Eric Braganza, President, Haier India commented, “John represents the Haier target audience, the youth with its many attributes that includes self expression, excellence, confidence, style and technology know how. John’s quality and depth of work as well as versatility as an actor have made him a much loved and respected actor in India today. Much like on all our brand communication, John has an impressive and unrivalled history but the best is still yet to come. We are indeed very proud and privileged to have him as our Brand Ambassador and welcome him to the Haier family and look forward to a long and successful association."
Speaking at the press conference John Abraham said, ‘Haier is one of the youngest brands globally that has made a mark in the industry by reaching the global number 1 position in a very short span of time. I feel proud to endorse the brand in India and help in contributing to its success. This youthful brand is known for its innovative product offerings and advanced technology worldwide.’
Taking “You Inspire Us” forward, Haier today forayed into a new product category – small kitchen appliances. These include Blenders, Toasters, Citrus Juicers and Electric Kettles. The entire new range of Haier products will be available in retail outlets selling Haier products as well as in the Haier Experience Centres and Zones across the country.
As part of its aggressive market strategy Haier continues to display its success story of more than 200 percent growth in 1st quarter of 2010. Haier has also achieved its 2009 turnover of Rs. 350 crore by the month of May 2010, a result of setting up an aggressive sales channel expansion for its Electronics and Appliance business as well as expanding and consolidating its after-sales service network across the country. Targeting 100 Haier Experience Centres and Zones in 2010, the company is also focusing on its service support through Haier Insta Cares. Haier has recently tied up with a new Call Centre to further strengthen its customer response time.
With soccer mania gripping entire India, Haier also launched their Soccer Scheme as Haier ‘Free Kick offer’. It is a scratch card scheme where on purchase of any LED/ LCD TV above 81 cms (except 32S9), a customer can win 100% cash back or an Adidas track jacket with an autograph from John Abraham, worth Rs. 2290.
Haier today also launched new models nationwide inspired by consumer experiences across product categories as a step forward in achieving its ambitious growth plans. These include the new range of ultra-slim 117 cm inch Full HD LED backlit TV’s and a 140 cm LCD. Haier introduced a new refrigerator model in the Side By Side segment in red for the first time in India with glassy look. The company also launched new range of BMR Plus refrigerators, a 5-star AC model and 3 Water Heaters in the economy segment. Haier launched a new and unique Washing Machine called ‘Tiana’, which means Princess in greek. With its unique design, this machine stands tall and offers an effortless wash with a higher porthole. The ‘Tiana’ is equipped with Near Zero Pressure technology (NZP) which works at the lowest water pressure.