A lot of people seem to think Kareena was the first choice. While the lesser known fact is that Madhur always wanted to make the film with Ash. She was also the first choice for his Corporate, but she couldn't do it due to date issues. Kareena was offered Heroine next but after chasing her for about a year, her tantrum throwing irked Madhur, be it wanting to work with only A-list actors, asking for changes in the script, or delaying the film by giving away dates to other films. That's when Madhur considered replacing her or shelving the film altogether. However, this time nothing seems to be stopping him from working with Ash for, what Madhur calls as his most prestigious project till date, Heroine.
Though Madhur denied saying he ever approached Ash, he did say "Aishwarya was the perfect choice of the role. No one could have essayed it better." Now that Ash has made it public, Madhur might not deny that he has always had Ash in mind.