Rajeev Masand: Award Quotas

Rajeev Masand: Award Quotas
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Courtesy: Rajeev Masand at Open Magazine:

Award Quotas: All About Quid Pro Quo

You’d think the classy ones would be above pettiness, but no. Turns out one of Bollywood’s most cultured male stars, an actor of impeccable pedigree, made it very clear to the editorial team of a Bollywood film publication that there was no way he’d show up for their awards ceremony if he wasn’t nominated for an award.

Problem is, the actor had only been in one film last year, and not only was the film a pretentious and boring flop, but his own performance in it hadn’t exactly won him any raves. Still, the team decided they needed as many stars to attend the show as they possibly could, and apparently decided that giving this gentleman a nomination was a reasonable price to pay for his attendance.

As agreed, he made it to the list of nominees. Weeks later, just hours before the big awards show in fact, when representatives from the publication called the star to ensure he was going to turn up and on time, he sprung another unpleasant surprise. He informed them he wasn’t going to attend, as his girlfriend hadn’t been nominated.

The lady in question, a major star herself, had been in more than one hit film last year, but nothing that merited an award or so much as a nomination even. The organisers of the show had taken her attendance for granted, as she regularly accompanies her boyfriend to public events.

In the end, the actor didn’t show up. Neither did his girlfriend, naturally. The organisers felt like idiots. Not only because he hadn’t kept his end of the deal, but because they’d decided to give him the award too. He was the only significant A-lister in that category, and it made sense to get him up on stage. But by the time he informed them he wasn’t coming, it was too late to pick another winner. They had to settle for a no-show when his name was announced. That, and the criticism for giving an award to an actor whose performance clearly didn’t deserve one.




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Anonymous's picture

busy 4 nothing couples.

Anonymous's picture

Saifina are so boring. ever snce he has got involved wth Kareena, his career is going south. I dont know why he is so blinded by her.

angelicious's picture

Don't believe in any indian awards credibility anymore anyway... I just watch it for performances... And what else did you expect from this overly fake couple anyway?

moimeme's picture

TRPs....this is what the entertainment world has to bow down to: getting the highest TRPs...there used to be a time when I used to anticipate award shows, but the last few years have been really disappointing..wonder what the future holds for them!

moimeme's picture

Saif Ali Khan - Colors Screen Awards...Deepika and Prateik went to pick up his award!

Kitty's picture

This reflects poorly on Saifeena for sure, but even more poorly on the Star Screen Awards.

Seriously there are toooo many awards functions, we should get rid of most of them, and then the few remaining ones should be revamped to get rid of the corruption and politics. It's really shameful.

Anonymous's picture

Why brninging SRK's name in this!!!! Losers.

Anonymous's picture

Sun, 2012-02-05 15:21 — Anonymous
lol, so funny that everyne thinks that SRK gives money for awards....the truth is...that hes got the talent and looks and so the awards too....he has more fans than aamir and salman.....if he cud buy the "best actor" award in screen awards he cud have done it....but ranbir got it....so i cant blame ranbir for buying the awards...dont judge people if u really dont know what they do...
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I so agree. Stupid people what can I say. The sad part is most of those who against SRK are Indians. Just shows how Jealousy is playing a part here I see.

Anonymous's picture

Sun, 2012-02-05 10:54 — Anonymous
well all awards are bought...SRK bought awards for Ra one....do u think ra one did that well....no....obviously awards are bought...deepika got award for DMD....she did a dance no there...Bips was the main heroine...
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Ra.One got technical awards which such movie deserve it if you know what kind of technology they used which are amazing in that aspect. but again it looks that you don't understand any…And about Deepika well the votes went to her and if you were noticing that from the votes link of that show you will understand. Stop the crap if you don't know anything. It's not like Ranbir who took the popular one for Filmfare without even votes as there was no link for that!!

Anonymous's picture

Rajeev has something against agent Vinod (ageing Vinod as he recently highlighted). He needs to get a life...

Anonymous's picture

Kareena recently quoted that her roles are not worthy of being nominated and she is routing for Vidya all the way? So why would they be unhappy if she did not get award?

Anonymous's picture

Amir, Salman and Saif are the ones that show less interest in winning.

Anonymous's picture

Said has always preferred watching tv, reading books, comics, etc more than a night out.

Anonymous's picture

lol, so funny that everyne thinks that SRK gives money for awards....the truth is...that hes got the talent and looks and so the awards too....he has more fans than aamir and salman.....if he cud buy the "best actor" award in screen awards he cud have done it....but ranbir got it....so i cant blame ranbir for buying the awards...dont judge people if u really dont know what they do...

Anonymous's picture

They were on holiday during screen awards

bollywood lover's picture

This makes saifeena look so bad :P NOT

The biggest losers in this situation are the award organisers that they would so gladly sell awards so celebs would attend!!!

Second when star screen happened i dont even think saifeena were in town!! Weren’t they on their holiday??? Kareena did attend apsara & FF where she was not nominated and herself has said she didn’t deserve nominations!!

****Last week, Kareena Kapoor sizzled on stage at two award functions after missing the first three shows of the awards season.
“I was away on a vacation with Saif (beau Saif Ali Khan) so I missed them. But once I came back from Europe, I was game for some live performances. I like to dance and make some money,” she says with a smile****

While on the other hand it is rajeev masand writing this, someone pls show this man the beach or even the shopping centre!! There is actually life beyond the computer screen!!!

Anonymous's picture

AHAHAHA SAIF AND KAREENA ARE SUCH LOSERS!!!!!!

Anonymous's picture

SAIF & KAREENA hands down!

Anonymous's picture

This ones Saif Ali khan and not SRk....Saif's role for Arakshan made him win a color screen award which is dint even deserve :P

Anonymous's picture

well all awards are bought...SRK bought awards for Ra one....do u think ra one did that well....no....obviously awards are bought...deepika got award for DMD....she did a dance no there...Bips was the main heroine...

Anonymous's picture

bollywood , its movies , stars , awards have all gone to the dog recently..give me the 90s anyday..they made some amazing movies then.

Anonymous's picture

Its definitely Saif! but i cant believe that even Saif could stoop so low...have lost all respect for him now

sweet00parul's picture

its about Saif & kareena ... Agent vinod gonna flop for sure

Anonymous's picture

It can't be Saig n Kareena coz Kareena was at the award function

Anonymous's picture

Awards are aaaalllll srk bought!

So who cares?

Anonymous's picture

Sun, 2012-02-05 03:14 — Anonymous

My guess exactly Bipasha-Fan, Saif and Kareena. Wow never thought the award shows are corrupted just like the political world in India. I guess with these of culture in Bollywood, there is no chance talented actors, directors, actresses, etc making it big if they have no family connection. Indians down fall going to be Indian themselves, no one else.

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You must be extremely DUMB if you think "oooh, i cant belive the award shows are corrupted" ahahhahahahhaha.. stupid !

Listen this is why Salman was not even nominated.. ok? because SRK paid all the award shows.

Anonymous's picture

rajeev...get a life u sore looser.......everone knows that saif kareena each year go to switzerland for a 20 day vacations...........no way saif can do such a cheap deal...

its not just like that u have to fill in a magazine column u can write anything or lash out at anyone....

The Muse's picture

It's not as if everyone else doesn't do this, too. Why pick on them? It's petty, sure, but if everyone else is getting perks wouldn't you demand them for yourself?

Anonymous's picture

big nosed douche saif and transgender woman kareena

Anonymous's picture

ppl please it's not the first time
everyone do it, ppl are giving this year and last year award to srk just to attend the show
all of the awards are backwass
no one is deserving to hom they give it to

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