Bollywood stars endorsing fairness products
Well, its a given that India/pakistan/Sri lanka and many other south asian countries are obsessed with fairness. The cosmetic giants whose main goal is to have as many sales as possible dont really care what product they sell as long as it sells. And there was a recent research coming from the indian marketing department that amongst the female products in india apart from hairoil, the only product that sells like hot cakes is fairness creams.
Every cosmetic giant in india has a fairness cream if you notice. Now that the indian men are getting metrosexual, they even have fairness products for men.
Coming to bollywood, almost every bollywood star has endorsed fairness products. You cant single out just one star. Coming to Aishwarya rai endorsing, the thing that everyone was enraged with is her blatant lies on the tyra banks show that she doesnt endorse fairness creams when she infact has endorsed lux white glow and loreal white perfect in the past. and this is not a lie.