Serena Williams launches 'Great': a fashion line for ALL sizes

The ace tennis star, who has been subject to body politics, is expanding her range of clothing.
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Let's take a quick recap for all those who didn't know that the tennis legend Serena Williams launched her own clothing line back in May. The clothing line, Serena is supposed to be strong, sexy and sophisticated. 

The range of clothing was initially available only from sizes XS to L, which was disappointing as Serena herself has been subjected to body politics, shaming and bias. At her latest pop-up in Miami, Serena announced the missing element from the range - opinions for sizes over L and XL. She said she wanted to "do this the right way" while launching the all new collection at her first ever pop-up shop in Miami. 

"Great" is the name of her lineup of pieces that offer pieces that people can sport from the gym to exuberant date-night outfits. This collection was launched to make sure her customers always feel at their best. 
Over the years, Serena has become a fashion icon both on court and off court, and is also passionate about her collection being affordable for all. She ensured that her line offered outfits with the exact same quality as a higher department store while keeping everything under $200. 
Post welcoming her daughter Alexis Olympia to the world last year, Serena announced that her fashion and style priorities have changed. She now opts for more relaxed, less tighter tops and outfits but still wants to look fabulous. 
 
 
This is exactly the kind of confidence Serena wants all her customers to feel when they wear Great. Tops and sweaters have uplifting slogans like "I am strong, I am beautiful" and be seen, be heard" printed on them. The idea, is for her customers to be unapologetically themselves while wearing her outfits, says Williams. 
 
We are delighted that Serena has expanded her collection to make it inclusive to plus size women. What are your thoughts on the same? Let us know in the comment section below. 
 
For more on Fashion and Beauty: follow @pinkvillafashion

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Comments

She’s a female nazi. Her behavior is absolutely disgusting at US Open final. She should get a lifetime ban

u r right

Sorry! Nothing can excuse her behaviour at the US open this year.

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