In India, fine workmanship finds itself in the hands of the artisans who have been pouring their energy, patience and painstaking hours into their work for hundreds of years. It is their intricate workmanship that celebrates and feeds Indian Couture, reinventing our historical traditions. Coupled with the European tradition of fine fit, tailoring and structured draping, these skills and traditions have been reinvented to produce an entirely novel blend of Indian finery and layered western construct in our collection. The fusion of Western and Indian techniques has produced a confident new signature, with an identity that transcends origin, but highlights heritage along with the finest materials, be it weaves, jewels, Swarovski Elements or techniques. It is this philosophy that continues to shape our view of luxury and has guided our vision for this collection.“Bridal is about the bride. It shouldn’t be about trends. Women are still making polarized choices when it comes to couture, but clearly they must be true to who they really are,” says Tarun Tahiliani emphatically as he discloses nuances of his new collection.
Bandana TewariDevika BhojwaniDevita Saraf, CEO VU Technologies