A limited edition of engraved gold coins has been launched as a tribute to legendary Carnatic musician M.S. Subbulakshmi. A part of the proceeds from the coins will be donated towards cancer and diabetes research.
The special gold coins, launched by jewellery brand Tanishq, are available in two, four and eight grams, and come engraved with an image of the Bharat Ratna recipient.
"M.S. Subbulakshmi epitomises the rich cultural heritage of our country. Carnatic classical music forms an integral part of our tradition. This initiative is a tribute to this art form," C.K. Venkataraman, COO, Tanishq, said in a statement.
"It pays tribute to the evergreen maestro and the phenomenal contribution she has made to the world of music," he added.
Subbulakshmi, known for her mellifluous voice, was also known for her humanitarian work. She died in 2004 at the age of 88.
So, Tanishq has decided to contribute towards her favourite causes of cancer and diabetes research through The Cancer Institute and the TAG-VHS Diabetes Research Centre in Chennai.
The gold coins will be available across select Tanishq showrooms in Delhi, Mumbai, Bengaluru and Hyderabad only.
On the purchase of a gold coin, customers will also get a book of memoirs that captures landmarks of the iconic singer's life.