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Online ticket booking platforms have become major revenue players with more and more people booking tickets of their favourite films online. In festive seasons online platforms like Paytm, Just Tickets, Book My Show, etc go big on promotions with movies they feel are truly family entertainers. And this year, all these platforms are betting on Ae Dil Hai Mushkil to set Diwali collections soaring.

"With Ae Dil Hai Mushkil we are expecting huge spike in our bookings, the collections will be aided by the extended Diwali weekend. The star studded cast of the movie along with its young theme of love, friendship and heartbreak is going to be a treat for the audience. We are expecting ADHM to be one of the highest grossers of 2016," says Renu Satti, Vice President - Paytm

"Ae Dil Hai Mushkil has definitely emerged as the Diwali film to look forward to this festive season. We expect a lot of traffic as advances open on Justickets. The pre-booking contest that we are running has garnered mind-blowing numbers. Seeing this we can only expect that the youth of the country are rooting for Ae Dil Hai Mushkil," says Harsh Rohatgi, CEO, JustTickets Pvt Ltd.

Book My Show is also running a campaign with Ae Dil Hai Mushkil. They are offering patrons opportunity to book the movie in advance at a discounted price. Clearly the demand of ADHM the prime reason for this call. Even companies like American Express, who do not get into Bollywood promotions, have associated with Ae Dil Hai Mushkil and are running a campaign for their patrons where lucky patrons would get discounts on ADHM tickets. Diwali is here and ADHM is certainly the Diwali movie of 2016.

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