"Kai Po Che!" actor Sushant Singh Rajput has been roped in as the brand ambassador for Pepsi Atom, a new drink by PepsiCo India.

For Sushant, it's a dream come true.

"It was my dream to be associated with PepsiCo. I am thrilled about this association with Pepsi Atom...It is my first major endorsement and is even more special as Pepsi Atom is also new, like me, and 2013 is the debut year for both of us," Sushant said in a statement.

Television actor Eijaz Khan made his theatre debut with a play called "The Seduction" and believes "true acting" happens on the stage when you have to connect with the live audience sitting in front of you.

"The Seduction" is written by Anton Chekov and Eijaz is seen as Peter Fernandes, a flirt and seducer. His first performance was here Tuesday.

Following the footsteps of Bollywood stars Shah Rukh Khan and Salman Khan, actor-turned-producer Riteish Deshmukh makes his debut on TV as a judge with dance reality show, "India's Dancing Superstar". He says television's reach has become so wide that no longer it is "small".

"It's wrong to call TV small screen. Around the globe, TV is the biggest screen. We always relate big-screen with films, but it matters only in terms of the size and not its reach," he told reporters at the launch of the show Tuesday.

Dancing reality show "India's Dancing Superstar" (IDS) has more potential to scare the viewers, says choreographer Geeta Kapur, who will judge the show with Ashley Lobo and actor Riteish Deshmukh.

" 'India's Dancing Superstar' has more potential to scare you (audience) in terms of passing a judgement because you will see the stuff which is unbelievable," Kapur said here at the launch of the show Tuesday.