Director Sachin Kundalkar is a Maharashtrian and he wanted to bring his native flavour through "Aiyya" to Bollywood, which he feels has an overdose of Punjabi culture.
The film, starring Rani Mukerji, is loosely based on one of the stories of Kundalkar's acclaimed Marathi film "Gandha", which means fragrance.
"Anurag (producer Anurag Kasyhap) had liked that film and wanted to make a film based on smell. That was the starting point, but the story has completely changed for Hindi," Kundalkar, who decided to set his story in a Maharasthrian family, said in a statement.
A majority of filmmakers are using digital platforms to reach out to wider audience. Filmmaker Mahesh Bhatt is one of them and says that the whole idea is to get first-hand feedback from viewers.
"The digital medium is an excellent place to reach out to your audiences based internationally. In the last couple of years, this medium has seen a phenomenal growth. We are looking at providing direct access to them," Bhatt told IANS.
Manjari Phadnis, seen in an important role in 2008 hit "Jaane Tu...Ya Jaane Na", loves Bollywood and gets upset when people badmouth the industry.
"I really love the industry. I feel very bad when people say bad things about it because they tend to forget we are also human beings," Manjari told IANS.
"They say it is a bad industry and that people in the industry are also are bad. But bad people are there in every field. The problems that normal people blame us for, they too face similar issues. We are as normal as them.
At a time when actresses are not even willing to go for de-glam roles, young Nia Sharma went ahead and donned a bald look to play a cancer patient in her TV show "Ek Hazaaron Mein Meri Behna Hai". She admits it wasn't easy to do so.
"Frankly speaking, it wasn't easy for me to sport such a look. I remember I cried in front of my mother saying I don't want to do something like this," Nia, who plays Maanvi in the Star Plus show, told IANS.
"Shirdi Sai"; Cast: Akkineni Nagarjuna, Srikanth, Srihari, Sarath Babu, Sai Kumar and Kamalinee Mukherjee; Director: K. Raghavendra Rao; Rating: ***
The incarnation of Nagarjuna into Shirdi Sai Baba comes as a breath of fresh air for his fans and Sai devotees alike. Far different from regular cinema with cliched performance, run-of-the-mill storyline, director K. Raghavendra Rao's "Shirdi Sai" takes you on a spiritual journey of self-actualization, purity and sanctity.