The new generation of filmmakers are adopting new marketing techniques for promoting their films and the makers of "Ninnem Kollum Njanum Chaavum" have also joined the league.
The film's team was seen distributing merchandise including coffee mugs and t-shirts, to people in a mall. The team also kept fans updated with tidbits from the film's shooting, through regular posts on micro-blogging site Twitter.
Directed by A.K. Gireesh, the film features Sunny Wayne, Praveen, Sanju, Poojitha, Chinni, Sija Rose, Shani, Sooraj and Rama Krishnan. It is produced by Sandeep Senan and Aneesh M. Thomas under the banner of Urvasi Theatres.
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