There was a time when movies relied on good ol' word of mouth publicity to attract people to theatres. Nowadays, a significant portion of the film's budget is devoted to the marketing campaign including mall visits and reality show appearances. However, produce Vashu Bhagnani and his actor-son Jackky Bhagnani have come up with a novel and hitherto unheard of marketing strategy.
Mahurat of the film ‘Ajab Gazabb Love’ was held on Friday at Mumbai’s Mehboob studio. The film is produced by Pooja Entertainment & Films, and it stars Arjun Rampal, Jackky Bhagnani, Nidhi Subbaiah, Kirron Kher, Darshan Jariwala & Arshad Warsi in a special appearance. The film is directed by Sanjay Gadhvi.