Zoya casted actors Arjun Rampal, Farhan Akhtar, Ranbir Kapoor, Shahid Kapoor and Abhay Deol in the campaign ad. She cast men as she felt cancer does not discriminate between gender. She says, "Casting the five actors made sense as they have been very vocal about their relationships with the women in their lives".
"I just told boys the whole idea, they liked it and agreed to do it. I have cast them because all five of them are extremely sensitive, have a very strong relationship with women in their personal lives and have been very vocal about it." she added.