ASTRO’s Cha Eun Woo tops Individual Male K-Pop idol brand value rankings; BTS’ Jimin follows behind

Cha Eun Woo, Jimin, Baekhyun and more take over the idol brand value rankings!

Published on Feb 18, 2023   |  04:25 PM IST  |  665.6K
Cha Eun Woo, Jimin; Picture Courtesy: Fantagio, BIGHIT MUSIC
Cha Eun Woo, Jimin; Picture Courtesy: Fantagio, BIGHIT MUSIC

On February 18th, the Korea Corporate Reputation Research Institute announced that the boy group's personal brand reputation in February 2023 big data analysis results were analyzed in the order of first place ASTRO's Cha Eun Woo, second place BTS' Jimin, and third place EXO's Baekhyun.

Cha Eun Woo:

ASTRO's Cha Eun Woo brand, which ranked first in the boy group's individual brand reputation, was analyzed as a brand reputation index of 6,171,832, with participation index 1,619,605 media index 1,476,873 communication index 1,501,474 community index 1,573,879. Compared to last January's brand reputation index of 5,643,772, it rose by 9.36%.

Cha Eun Woo; Picture Courtesy: Fantagio

Cha Eun Woo continues to play an active role as an exorcist in 'Island Part 2'. Cha Eun Woo took on the role of 'John', the youngest exorcist at the Vatican and has a heartbreaking past, in the TVING’s original series 'Island', and radiated a different charm from the sides he has shown so far.


The 2nd place BTS Jimin brand was analyzed as brand reputation index 6,121,650 with participation index 687,039 media index 656,117 communication index 2,426,479 community index 2,352,014. Compared to the brand reputation index of 5,713,172 in January, it rose by 7.15%.

As of the 17th, Jimin's solo song 'Lie' recorded 202,233,091 streams on Spotify, followed by 'Serendipity' intro version 120,104,153, full version 231,423,044, and 'Filter' 300 million. It has 58.34 million 432 streams. Jimin's produced song 'Friend' from BTS' album surpassed 196 million on the 10th, taking it one step closer to reaching 200 million streams, and the collaboration song 'Vibe' with Taeyang recorded 64 million streams on the 17th.


3rd place EXO’s Baekhyun brand was analyzed as brand reputation index 4,174,952 with participation index 570,577 media index 537,346 communication index 1,856,436 community index 1,210,594. Compared to the brand reputation index of 1,806,789 in January, it rose by 131.07%. 

The full list:

Meanwhile, in February 2023, the 30th place in boy group individual brand reputation rankings are-

ASTRO’s Cha Eun Woo 

BTS Jimin 

EXO’s Baekhyun 

Kang Daniel 

BTS’ Jungkook 


BIGBANG’s G-Dragon 

Park Ji Hoon 

BIGBANG’s Taeyang 

WINNER’s Song Minho

Hwang Minhyun 


Jin of BTS 

RM of BTS 

J-Hope of BTS 

Key of SHINee 

Jaehyun of NCT 


Haechan of NCT 

Sungmin of Super Junior 

Ong Seungwoo 


Kyuhyun of Super Junior 

Kim Jaehwan 

TXT's Yeonjun 

Bae Jinyoung

NCT's Doyoung 

TXT's Soobin 

BIGBANG's Daesung 

SHINee's Minho 

NCT's Jungwoo

ALSO READ: BTS’ V, Park Seo Joon, Choi Woo Shik and more enjoy the sunny breeze of Mexico in new trailer for Seojin’s


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About The Author

A BMM graduate, Anoushka has been writing professionally for over 2 years. K-Pop and K-Dramas consume her day and she...

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