BLACKPINK Lovesick Girls MV: YG draws flak for Jennie's nurse's attire; Makers 'deliberating' on editing scene

Updated on Oct 06, 2020 09:16 PM IST  |  1.3M
BLACKPINK Lovesick Girls MV
BLACKPINK Lovesick Girls MV: YG draws flak for Jennie's nurse's attire; Makers 'deliberating' on cutting scene

BLACKPINK released their latest track and music video Lovesick Girls over the weekend. While BLINKS are showering the MV with love and support, the video sparked controversy when one of the members was seen dressed up as a nurse. The Health and Medical Workers’ Union of Korea criticised BLACKPINK's agency YG Entertainment for misrepresenting nurses for sexual appeal. As reported by Soompi, the union's statement pointed out that nurse in the video is contributing to the distorted stereotypes while nurses have been fighting to break this stereotype for years. 

"The cap, tight and short skirt, and high heels are completely different from an actual nurse’s outfit. The outfit and portrayal directly imitate the typical sexual stereotype and excuse it as a simple 'costume'," the statement read. "Even though nurses are professional healthcare workers, for the sole reason that there are more women in the profession, they have been subject to sexual objectification and derogatory portrayals expressing doubts about their professionalism," the statement added. 

The union pointed out, "Nurses have been fighting for a long time to change this, and in 2020, when the discussion about women’s rights is more active than ever, YG Entertainment sexually objectified the image of a nurse in BLACKPINK’s music video. The music video gained almost 100 million views in three days since its release." 

The union said that in real hospitals, nurses have been fighting at the frontlines of the COVID-19 pandemic. They have been risking their lives for the safety and survival of the citizens. "There has been a climate of heroizing nurses as well, but there are still those who call nurses “hey” or “young lady” and let out their stress on them or exercise their power on them. Furthermore, nurses are the healthcare workers who are the most frequently exposed to sexual abuse. If the media continues to show a distorted image of nurses, situations like these will only get worse," the statement added. 


They also noted that since the release of the music video, hashtags like #NursesAreNotCostumes, #Stop_Sexualizing_Nurses, and #nurse_is_profession surfaced on social media to spread the awareness. "Sexual objectification of professions with a higher ratio of women to men has gone on for too long to simply think of this as the voice of the minority in an online space," the Union said. 

The statement concluded by saying, "The Korean Health and Medical Worker’s Union strictly opposes sexual objectification of women and nurses. As BLACKPINK’s new song is ranking high on charts globally, we call on YG Entertainment to take responsible measures to match their popularity and influence." 

Following the controversy, YG Entertainment issued a statement and said that the controversial scene was to convey the idea that no doctor could help someone who's been lovesick. The agency had no specific intention behind the scene. But YG expressed their concern over the distorted views. They requested everyone to view the video as an "independent genre of art" and understand that every frame in the video is placed with no other intention than to express the music. 


Having said that, the entertainment management agency assured that the production team is "deliberating and discussing" if the scene should be chopped out. 

Check out YG Entertainment's full statement below: 

First, we express our deep respect to the nurses who are always staying by the patients’ sides and fighting in the frontlines. “Lovesick Girls” is a song that raises the question of why we continue to find love when we are hurt by it while also conveying a hopeful message. In the “Lovesick Girls” music video, the scene with the nurse and the patient reflects the lyrics, “No doctor could help when I’m lovesick.” There was no specific intention to it, but we are concerned about the distorted views.

We ask that you think of music videos as an independent genre of art, and we would appreciate it if you could understand that each scene was made with no other intention than to express the music. The production team is currently deliberating and discussing whether the scene should be edited out.

What are your thoughts on the controversy? Let us know your thoughts in the comments below. 

Stay tuned to Pinkvilla for more updates. 

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