EXCLUSIVE: How was 2017 and what to expect from 2018 at the box office; Trade experts reveal

As we say aloha to 2018, we can't help but wonder about the poor performance at the Bollywood box office in 2017. We got in touch with trade experts who gave us a round-up of 2017 at the box office.
Raees,Box Office,Rangoon,tubelight,Tiger Zinda Hai,2017 Box Office Annual Report
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2017 may be a great year for many but was a big DISASTER when you talk about the film business. To start off - we all had high hopes from 2017 as we had some big banner movies to give us some amazing cinematic experiences - what really happened was something that trade guru, producers and all financiers weren't expecting. There was a big hype about Rangoon in 2016 - but it ran out of steam as soon as it released in 2017 and is one of the major flops of the year. 
 
The same trend was continued by Salman Khan's Tubelight and Shah Rukh Khan's Jab Harry Met Sejal. If you analyze the whole year, you might have noticed that the films with a low budget and good content worked well at the box office - take movies‪ like Bareilly Ki Barfi, Fukrey Returns, Newton, Secret Superstar and Jolly LLB 2 in consideration and you have the answer. 
 
So what if the Hindi dubbed version of Baahubali 2 wouldn't have happened, then the scorecard of 2017 was surely in negative - well, not to say, it's better off now but to put it that way - the scorecard is on an average note. Now, with Salman Khan and Katrina Kaif's Tiger Zinda Hai - the shape of 2017 box office has gone a little better. If we have to sum up the whole year critically, we may say 2017 - a low year for business at the box office. 
 
 
With 2017 coming to an end and 2018 knocking our doors, we thought to get in touch with our trade gurus who are in a better place to give a round-up of the year that's passing by and what to expect from the year coming ahead. 
 
Here's what our trade experts have to say: 
 
How was 2017 in terms of box office numbers?
 
Akshaye Rathi
 
For any business or industry that you are in, you hope that there should be growth but unfortunately, that was not the case in 2017. In fact, there has been significant drop according to the years prior to 2017. Baahubali 2 worked well at domestic box office, barring that it was relatively low - you can say it was because of the lack of content.  
 
Amod Mehra
 
It was not that great as it has some major flops - be it Raees or Tubelight. Talking about Raees, the film was decent in terms of the collection but nothing to shout out about. We had Hindi dubbed Baahubali which saved the box office to a large extent. We had small films like Mom, Bareilly Ki Barfi and all that did well but didn't make much difference if the business is concerned. 2017 was not a good year.  
 
 
Atul Mohan
 
You can see that comedy films have done better than other films. Well, Baahubali 2 is an exception as we have always said it. Golmaal Again, Judwaa 2, Fukrey Returns, Jolly LLB 2 - actually mass entertainers worked well at the box office. The films had a universal appeal. Nowadays, you see a pattern of people liking films with some social message like that of Akshay Kumar's Toilet: Ek Prem Katha. It's a new found success. It's not stardom, it's the content. Stardom can draw the audience to the theatres, but it's the content which keeps them engaged. Stardom is important because if you solely depend on the content, you have to wait till the positive word-of-mouth starts playing its role like in the case of Irrfan's Hindi Medium. 2017 was an average year for the box office, I would say as we did have small-budgeted films have done well. It's the trend that would be carried in 2018 - low investment and high return would be the mantra. Big banner films failed this time.  
 
What are the expectations for 2018 as the calendar has an exciting line-up of films? 
 
Akshaye Rathi
 
When you get the feedback for the entertainment industry for 2017, you try and build a better record for the next year. 2018 has a promising line up - right from Padmavati to Kaalakaandi to Thugs of Hindostan to Sui Dhaaga and lot many more. I am sure that it will be an interesting year. Looking forward to it.  
 
 
Amod Mehra
 
We have an exciting lineup and double the films in 2018 than 2017. I am very hopeful that the industry will revive. It would be a fantastic year for the industry as far as business is concerned.
 
Atul Mohan
 
See when 2016 was coming to an end, we were looking forward to 2017 and now it's 2018. Last year, we were discussing about Jab Harry Met Sejal, Tubelight and Rangoon. We have impressive line-ups every year, but it's that Friday when the movie releases which decides the fate whether it will work or not at the box office. We do have great content coming up in the coming year. It looks good on the paper but it's that one Friday that is the game changer. As someone belonging from the industry, I am hopeful that 2018 does great for the box office. 

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Comments

A Dealth in the Gunj was a cinematic masterpiece with great story, tight screenplay, fantastic direction and superb acting by all casts. Trapped and Newton was just overhyped by immature critics who thinks a different story movie should be classed as classic. Secret Superstar, Hindi Medium and Lipstick Under My Burkha were brilliant movies. Sridevi was outstanding in a otherwise routine revenge drama, but her acting is just brilliant.

Hopefully PADMAVATI gets a release soon and makes all the money it deserves!

Bebo is going to rule the box office with veere

Veere di wedding will be a big hit in 2018

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