BTS tops August K-Pop boy group brand value rankings; SEVENTEEN, EXO, INFINITE, ZEROBASEONE and others follow

August K-pop boy group brand value rankings are out and BTS, SEVENTEEN, EXO, INFINITE, ZEROBASEONE, NCT, THE BOYZ and others come out in top 7.

Updated on Aug 12, 2023   |  12:22 PM IST  |  798.2K
BTS’ RM, SEVENTEEN’s S.Coups, EXO’s Suho; Picture Courtesy: BIGHIT MUSIC, PLEDIS, SM Ent.
BTS’ RM, SEVENTEEN’s S.Coups, EXO’s Suho; Picture Courtesy: BIGHIT MUSIC, PLEDIS, SM Ent.

Key Highlight

  • August’s K-pop boy group Brand Reputation Rankings are out
  • BTS, SEVENTEEN and EXO are top 3

Because of an information examination of the boy group's brand reputation in August 2023, it was dissected that BTS came out no. 1, SEVENTEEN is no.2 and third has been given to EXO. The Korea Corporate Reputation Research Institute dissected 57,141,655 boy group brand information estimated from July 12, 2023 to August 12, 2023 to examine the brand cooperation record, media index, correspondence file, and community index. Contrasted with 58,490,264 brand information last July, it diminished by 2.31%. The brand reputation index is a record made through brand enormous information investigation by discovering that shoppers' internet based habits impact brand utilization. 

BTS, SEVENTEEN and EXO tops August K-pop boy group brand reputation rankings: 

BTS' brand, which positioned first in the boy group brand reputation rankings, their brand notoriety record was 6,543,983. Contrasted with last July's brand reputation record of 10,505,246, it fell by 37.71%. second spot, SEVENTEEN brand partook with interest record og 373,530. Contrasted with the brand reputation list of 4,490,949 in July, it rose by 10.10%. The third spot, EXO brand, was ranked so because of the brand notoriety record, which was 4,572,081, with brand interest file 227,831. Contrasted with last July's image notoriety record of 1,860,292, it rose by 145.77%. 

The top 30 of August’s K-pop boy group brand reputation rankings: 

BTS 

SEVENTEEN

EXO 

INFINITE 

ZEROBASEONE 

NCT 

THE BOYZ

Stray Kids 

SHINee 

MONSTA X 

BTOB 

2PM 

ENHYPEN 

TREASURE 

Super Junior 

ASTRO 

TEEN TOP 

WINNER 

ATEEZ 

TOMORROWxTOGETHER 

WANNAONE 

TVXQ 

PENTAGON

Golden Child 

VIXX 

BIGBANG

ONF 

BOYNEXTDOOR 

Shinhwa 

GOT7 

BTS’ activities: 

Jungkook's 'Seven' rose 4 spots from the earlier week on the UK's Official chart 'Single Top 100' declared on August 11 and rose to No. 25. With this, Jungkook has set yet another standard with the highest debut (entering the chart) for a Korean solo artist in UK's Official chart history. He has been at the top for 4 consecutive weeks. Seven, delivered on July 14th, surpassed 100 million streams in the first week on Spotify, and is demonstrating its unparalleled ubiquity by surpassing 300 million streams in 23 days.

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About The Author

A BMM graduate, Anoushka has been writing professionally for over 2 years. K-Pop and K-Dramas consume her day and she

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Credits: BIGHIT MUSIC, PLEDIS, SM Entertainment

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