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Alan Walker and Sting Energy® Turn the Sound of Formula 1® Into a Global Anthem
Inspired by the sounds of Formula 1, the track transforms the energy of a race weekend into a music experience for fans around the world.
What does Formula 1 sound like? That idea forms the basis of "The Sting Within Me," a new track created by Alan Walker in collaboration with STING Energy, facilitated and curated by Warner Music India. The song premiered live during the Barcelona Grand Prix weekend, bringing together the worlds of Formula 1, electronic music and fan culture.
The project traces its roots to a viral online observation that the sound of a Formula 1 engine resembles the word “Sting.” Building on that conversation, Walker worked with STING Energy and Formula 1 to create a track inspired by the sounds, atmosphere and emotion of a race weekend.
A longtime motorsport enthusiast, Walker approached the song by drawing from the tension, anticipation and excitement that define Formula 1. Using engine sounds and race audio as creative references, he blended these elements with his signature electronic production style to craft a track that reflects the pace and intensity of the sport. Conversations with Mercedes-AMG PETRONAS Formula One Team driver George Russell also helped inform the creative process.
"Formula 1 already sounds electronic to me," said Alan Walker. “The engines have rhythm, the build-up, the atmosphere, the tension—everything has a rhythm. Once I heard the ‘STING’ connection, it was impossible to ignore. I wanted the track to hit with the same pressure as a race start. Going live with it in Barcelona made it even more surreal because you could feel that emotion among fans in real time."
The collaboration reflects the growing intersection of motorsport and music, as Formula 1 continues to expand its presence across entertainment, gaming and digital culture.
"Last year, fans realised that Formula 1 sounds like STINGGG, and the response showed us how naturally racing, sound and culture could come together," said Eugene Willemsen, Chief Executive Officer of International Beverages, PepsiCo. With 'The Sting Within Me', we explored that idea further by creating something fans can listen to and engage with beyond race weekends.”
Emily Prazer, Chief Commercial Officer, Formula 1, added: "Formula 1 today is about more than what happens on track. It’s also about the sounds, experiences and emotions that surround the sport. This track offers fans another way to connect with one of Formula 1’s most distinctive elements—its sound."
Jay Mehta, Managing Director, Warner Music India & SAARC, said, "Alan has captured the pace and atmosphere of Formula 1 in a way that feels authentic to both music and sport. The collaboration highlights how artists and brands can come together to create experiences that extend beyond traditional music releases."
Released via Warner Music India, "The Sting Within Me" is now available on major streaming platforms worldwide.
Built around the idea that not all moments are created equal, STING Energy exists to help people show up with the energy to make the most of moments across sport, gaming, music, nightlife and everyday culture. Through its global GET. SET. STINGGG platform, the brand celebrates the spark that turns anticipation into action and moments into unforgettable experiences.
As the Official Energy Drink of Formula 1 and Official Team Partner of the Mercedes-AMG PETRONAS Formula One Team, STING Energy connects the speed and spectacle of Formula 1 with the energy of youth culture through digital-first storytelling, cultural collaborations and fan-focused experiences around the world.
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