Amid major backlash for BTS snub; Grammys 2021 records lowest rated viewership in Grammys history

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Amid major backlash for BTS snub; Grammys 2021 records lowest rated viewership in Grammys history
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Grammys 2021 took place yesterday and was a major trending topic, specifically, for their treatment towards BTS. While it was during the pre-show that BTS found out they'd lost in the Best Pop Duo/Group category for Dynamite to Lady Gaga and Ariana Grande, who won it for Rain On Me, ARMY was constantly teased about BTS' Dynamite performance as 'coming up next' when it turned out to be the second-to-last act which aired.

If you're curious to know about the numbers when it comes to the 63rd Annual Grammy Awards, according to Deadline, this year's award ceremony was the lowest-ranked in Grammys history as per the early numbers. Per Nielsen Live+Same Day official national numbers, Grammys 2021 recorded an average of 8.8 million viewers for CBS with a 2.1 rating in the key demographic of adults aged between 18 to 49. In comparison, the Grammys 2020 recorded 18.7 million viewers with a 5.4 rating while the Grammys 2019 recorded 19.9 million viewers with a 5.6 rating. The least-watched Grammys up until now was the hostless Grammys 2016, which recorded 17 million viewers.

If we delve more into the numbers, BTS' post-Grammys 2021 celebration on V Live has recorded 11.5 million views so far and counting with 439 million hearts and counting. However, Grammys 2021 was the most-streamed Grammys show with a hike of 83% live streams in comparison to last year's award show. It's also important to note that Grammys 2021 viewership is based on early numbers and the final numbers will take the West Coast viewing into account with a rise of 15-20% expected after the time-zone management, via Just Jared. We'd get to know the final numbers either today or tomorrow.

ALSO READ: Grammys 2021 Winners: Beyoncé makes Grammy history with 28th win; Taylor Swift, Billie Eilish & H.E.R. triumph

What do you have to say about Grammys 2021 viewership rating falling down drastically? Share your honest thoughts with Pinkvilla in the comments section below.

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