Hailey Baldwin files papers to trademark 'Bieber Beauty'; plans to launch own line of cosmetics

According to a report in People, the 22-year-old model filed trademark paperwork for ‘Bieber Beauty’ on April 10 from the United States Patent and Trademark Office.
 Hailey Baldwin plans to launch “beauty and cosmetic products” under newly acquired the brand name. Hailey Baldwin plans to launch “beauty and cosmetic products” under newly acquired the brand name.
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American model Hailey Baldwin, who recently tied the knot in 2018 with singer Justin Bieber, has put her newly acquired married name to work by trademarking ‘Bieber Beauty’ and is soon going to launch her own line of cosmetics and beauty products. According to a report in People, the 22-year-old model filed trademark paperwork for ‘Bieber Beauty’ on April 10 from the United States Patent and Trademark Office. The model, who was seen over the weekend with her husband Justin Bieber, at the Coachella music festival, plans to launch “beauty and cosmetic products” under the brand name. 

Hailey herself has been brand ambassador of many beauty brands in the past. In fact, reports suggest that the model won't launch 'Bieber Beauty' until her contract with BareMinerals, a luxury makeup brand, officially does not expire. This is not the first time for the couple patenting their names. Turns out, in October 2018 also Hailey had filed to trademark ‘Hailey Bieber’ for a huge range of fashion products including athletic shoes, bathing suits, jeans, dresses, blazers, skirts, shorts, hats, T-shirts, sleepwear, lingerie, loungewear, footwear, jackets, jogging suits and more.

Justin and Hailey said 'I Do' to each other in a secret ceremony in September 2018 in a New York City courthouse. The singer and model, however, are in no rush to walk down the aisle. They have also indefinitely postponed their wedding plans owing to Justin's battle with depression. Off late things have been looking up for the couple as they recently moved into an upscale Beverly Hills property and Justin has been 'focused' on improving his mental health.   

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by Hailey Rhode Bieber (@haileybieber) on

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