March female idol brand value rankings: NewJeans’ Minji dominates followed by BLACKPINK’s Jisoo and Jennie

Because of their fabulous charms, these K-pop idol girl group members are causing quite a stir in March. Inside is a list of the top 30 names

Updated on Mar 19, 2023   |  04:56 PM IST  |  75.3K
Picture: Courtesy of NewJeans Twitter
Picture: Courtesy of NewJeans Twitter

K-pop girl groups’ brand reputation was analyzed as a result of big data analysis in March 2023. In order, first place was taken by Minji of the monster rookie girl group NewJeans, second place is held by Jisoo of BLACKPINK and BLACKPINK’s Jennie finished third. From February 19, 2023, to March 19, 2023, the Korea Corporate Reputation Research Institute extracted 107,453,847 brand big data from 635 individual girl groups for girl group personal brand reputation in March 2023.

March girl group brand reputation rankings

NewJeans’ Minji was analyzed as having a brand reputation index of 5,061,658, a participation index of 1,501,865, a media index of 1,252,202, a communication index of 591,168, and a community index of 1,716,423. It increased by 4.00 per cent when compared to the February brand reputation index of 4,866,970. BLACKPINK's Jisoo came in second place, with a brand reputation index of 4,902,969, a participation index of 209,928, a media index of 512,556, a communication index of 1,625,273, and a community index of 2,555,212. It increased by 44.15 per cent when compared to the February brand reputation index of 3,401,226.


Third place was taken by BLACKPINK's Jennie, who had a brand reputation index of 4,423,131, a participation index of 176,110, a media index of 304,154, a communication index of 1,205,206, and a community index of 2,737,661. It fell by 1.39 per cent when compared to her February brand reputation index of 4,485,463.

According to analysis, the terms most commonly associated with Minji were ‘chic,’ ‘cute,’ and ‘innocent.’ The member's keyword analysis, on the other hand, identifies ‘million-seller,’ ‘Ditto,’ and ‘Billboard’ as the most frequently searched terms.

The following are the top 30 individual girl group members for the month:

  1. NewJeans' Minji
  2. BLACKPINK's Jisoo
  3. BLACKPINK's Jennie
  4. NewJeans' Hanni
  5. NewJeans' Haerin
  6. Girls' Generation's Taeyeon
  7. TWICE's Nayeon 
  8. TWICE's Mina
  9. aespa's Karina
  10. NewJeans' Danielle
  11. NewJeans' Hyein
  12. Red Velvet's Joy
  13. BLACKPINK's Rosé
  14. aespa's Winter
  15. LE SSERAFIM's Kim Chae Won
  16. IVE's Liz
  17. BLACKPINK's Lisa
  18. LE SSERAFIM's Kazuha
  19. Red Velvet's Seulgi
  20. TWICE's Dahyun
  21. TWICE's Jihyo
  22. Girl's Generation's YoonA
  23. Oh My Girl's YooA
  24. IVE's Rei
  25. IVE's Gaeul
  26. IVE's Leeseo
  27. NMIXX's Jiwoo
  28. IVE's Jang Won Young
  29. Oh My Girl's Arin
  30. Girl's Day's Hyeri

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ALSO READ: NCT 127, TXT, BTS, Stray Kids, NewJeans, TWICE and LE SSERAFIM dominate Billboard's World Albums Chart

About The Author

Journalist. Perennially hungry for entertainment. Carefully listens to everything that start with "so, last night...". C... Read more

Credits: GP Korea, NewJeans Twitter, Jennie Instagram, Jisoo Instagram

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