March female idol brand value rankings: NewJeans’ Minji dominates followed by BLACKPINK’s Jisoo and Jennie

K-pop girl groups’ brand reputation was analyzed as a result of big data analysis in March 2023. In order, first place was taken by Minji of the monster rookie girl group NewJeans, second place is held by Jisoo of BLACKPINK and BLACKPINK’s Jennie finished third. From February 19, 2023, to March 19, 2023, the Korea Corporate Reputation Research Institute extracted 107,453,847 brand big data from 635 individual girl groups for girl group personal brand reputation in March 2023.

March girl group brand reputation rankings

NewJeans’ Minji was analyzed as having a brand reputation index of 5,061,658, a participation index of 1,501,865, a media index of 1,252,202, a communication index of 591,168, and a community index of 1,716,423. It increased by 4.00 per cent when compared to the February brand reputation index of 4,866,970. BLACKPINK's Jisoo came in second place, with a brand reputation index of 4,902,969, a participation index of 209,928, a media index of 512,556, a communication index of 1,625,273, and a community index of 2,555,212. It increased by 44.15 per cent when compared to the February brand reputation index of 3,401,226.

 

Third place was taken by BLACKPINK's Jennie, who had a brand reputation index of 4,423,131, a participation index of 176,110, a media index of 304,154, a communication index of 1,205,206, and a community index of 2,737,661. It fell by 1.39 per cent when compared to her February brand reputation index of 4,485,463.

According to analysis, the terms most commonly associated with Minji were ‘chic,’ ‘cute,’ and ‘innocent.’ The member's keyword analysis, on the other hand, identifies ‘million-seller,’ ‘Ditto,’ and ‘Billboard’ as the most frequently searched terms.

The following are the top 30 individual girl group members for the month:

1. NewJeans' Minji
2. BLACKPINK's Jisoo
3. BLACKPINK's Jennie
4. NewJeans' Hanni
5. NewJeans' Haerin
6. Girls' Generation's Taeyeon
7. TWICE's Nayeon 
8. TWICE's Mina
9. aespa's Karina
10. NewJeans' Danielle
11. NewJeans' Hyein
12. Red Velvet's Joy
13. BLACKPINK's Rosé
14. aespa's Winter
15. LE SSERAFIM's Kim Chae Won
16. IVE's Liz
17. BLACKPINK's Lisa
18. LE SSERAFIM's Kazuha
19. Red Velvet's Seulgi
20. TWICE's Dahyun
21. TWICE's Jihyo
22. Girl's Generation's YoonA
23. Oh My Girl's YooA
24. IVE's Rei
25. IVE's Gaeul
26. IVE's Leeseo
27. NMIXX's Jiwoo
28. IVE's Jang Won Young
29. Oh My Girl's Arin
30. Girl's Day's Hyeri

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