Armaan Malik calls the internet the new market place during COVID-19

11 months ago  |  711.5K
Armaan Malik calls the internet the new market place during COVID-19

"The live business has taken a massive hit. Artistes, organisers, promoters, musicians, technicians - so many of them don't know when they will be able to do an event or earn anything. It was their main source of income," Armaan told IANS.

"For me, too, concerts were the main thing that used to fuel my business. I had two major college festival gigs that got cancelled. But it's more important to be safe and I wouldn't do a show until we know Covid-19 is on its way out. I've done selective digital concerts during this time and even though virtual performances are the only readily available alternative at the moment, they don't feel as good as an actual live performance," he added.

Armaan's popular numbers include "Tu hawa", "Naina", "Main hoon hero tera", "Hua hain aaj pehli baar", "Sau aasmaan", and "Dil mein tum ho" among others.

The singer shared that the pandemic has made people realise that the internet is going to be "the main marketplace".



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"No one can escape it. For musicians, it has become imperative to be active and engaging with their audiences on various different social platforms. Anyone who doesn't embrace the digital age could be left back. For people who belong to the old-school of thought, this might be a scary change, but you have to accept the change to move forward," added the singer, who is also a part of Vh1 Sound Nation League 2020.

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