Bhushan Kumar's T Series to venture into digital space; read on

Bhushan Kumar's T-Series will now be venturing into digital space. Read on.
Bhushan Kumar's T Series to venture into digital space; read onBhushan Kumar's T Series to venture into digital space; read on
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T-Series, India's highest-rated music label, will soon be venturing into the digital space with web series and web films. With the growing demand for digital content, the production house has decided to expand their avenues and explore the digital space as well. The new venture will be headed by Vinod Bhanushali, who is currently the President- Media, Marketing, Publishing (TV) and Music Acquisitions at T-Series. Speaking on the expansion, head honcho of T-Series, Bhushan Kumar says, “This is the time to expand into digital space with shows and films. There exists a huge audience across the globe that you reach out to with this medium. Web-shows and web-films have an audience for all kinds of genres of storytelling and different languages as well. Along with producing films, we want to create content for digital space and give a platform for new directors and storytellers.”

On the other hand, Vinod Bhanushali added, “Digital viewership is growing at a rapid speed and is a huge platform that needed to be tapped by us. Web shows and films has its own set of audience and is a huge market as everyone – all ages, races, languages, community across the world are hooked on to it. There are some stories that are not meant for the 70mm screen yet they are needed to be told. They are commercial yet strong content films. With a new space that has evolved, web-shows and web-films have become a huge demand which is tested and proven to be successful."

"We have a lot of scripts coming to us every day and many of them are a perfect fit to this medium. We want to give a chance to these storytellers to bring forth their stories. T-Series will now become a platform to produce these stories and associate with our existing digital platforms to release our content," he concluded. 

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