Bipasha Basu, Abhay Deol, Nandita hail HUL for dropping 'fair' from skin whitening creams: Big step forward

Bipasha Basu, Nandita Das and Abhay Deol lauded the decision but also stated that this is just the beginning on a long way to eradicating fairness creams completely.
News,bipasha basu,nandita das,abhay deolBipasha Basu, Abhay Deol, Nandita hail HUL for dropping 'fair' from skin whitening creams: Big step forward
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Bipasha Basu took to Instagram on Friday to reminisce her journey as a 'dusky' Bollywood actress and a model. The actress recalled how her dusky skin colour has always been the topic of discussion right from her modelling days to her acting days. Bipasha's post comes after Hindustan Unilever announced that they will be dropping the word 'fair' from their product Fair and Lovely. The actress said that it is a mammoth step and other MNC's should follow suit.   

Bipasha wrote a lengthy note and said, "There was a strong mindset of Beauty and how an actress should look and behave.I was DIFFERENT as it was pointed out. Didn’t really stop me from being and doing all that I loved. Well you see I was confident and proud of who I was from childhood.My skin colour didn’t define me ... even though I love it and wouldn’t want it to be any different ever."

Towards the end, the actress added, "Many skin care endorsements with loads of money was offered to me in the last 18 years ( some were very tempting)... but I stuck to my principle always. All this needs to stop. This wrong dream that we are selling ... that only fair is lovely and beautiful when the majority of the country is brown skinned. It’s a deep rooted stigma. It’s a mammoth step from the brand... and other brands should follow in the same footsteps soon." 

 
 
 
 

 
 
 
 
 
 
 
 
 

From the time I was growing up I heard this always,”Bonnie is darker than Soni.She is little dusky na?“Even though my mother is a dusky beauty and I look a lot like her.I never knew why that would be a discussion by distant relatives when I was a kid. Soon at 15/ 16 I started modelling and then I won the supermodel contest ... all newspapers read ... dusky girl from Kolkata is the winner.I wondered again why Dusky is my first adjective ??? Then I went to New York and Paris to work as a model and I realised my skin colour was exotic there and I got more work and attention because of it. Another discovery of mine:) Once I came back into India and film offers started... and finally I did my first film and from an absolute Ajnabee to Hindi film industry ...I suddenly was accepted and loved. But the adjective stayed which I started liking and loving by then.DUSKY girl wows the audiences in her debut film. In most of my articles for all the work I did,my duskiness seemed to be the main discussion.. it attributed to my sex appeal apparently.And sexy in Bollywood started getting accepted widely.I never really understood this... To me sexy is the personality not just the colour of your skin...why my skin colour only sets me apart from the conventional actresses at that time.But that’s the way it was.I didn’t really see much of difference but I guess people did.There was a strong mindset of Beauty and how an actress should look and behave.I was DIFFERENT as it was pointed out. Didn’t really stop me from being and doing all that I loved. Well you see I was confident and proud of who I was from childhood.My skin colour didn’t define me ... even though I love it and wouldn’t want it to be any different ever. Many skin care endorsements with loads of money was offered to me in the last 18 years ( some were very tempting)... but I stuck to my principle always. All this needs to stop. This wrong dream that we are selling ... that only fair is lovely and beautiful when the majority of the country is brown skinned. It’s a deep rooted stigma. It’s a mammoth step from the brand... and other brands should follow in the same footsteps soon

A post shared by bipashabasusinghgrover (@bipashabasu) on

Filmmkaer Nandita Das who has been championing this cause also revealed that it indeed was symbolic even though the brand will continue to sell the skin whitening product under another name. Speaking to Mumbai Mirror, the 'Manto' director said, "The announcement that they will remove the words ‘fairness’, ‘whitening and ‘lightening’ from their line of products, is something I don’t think anyone saw coming. Even though it is more symbolic (after all they have not discontinued the product, just changed the messaging), it is still a big step forward. Many brands spend hundreds of crores of rupees to spread the absurd message of fair being lovely in a largely dark country. So, when a market leader steps in, at the very least, it will certainly lead to an even wider debate." 

Nandita also added that a person's skin colour in this country is attached to their self esteem and confidence, which is why overcoming this stigma has been difficult. Nandita has been championing this cause since years and is content that a step in the right direction has been taken. 

As for Abhay Deol, the actor has called out Bollywood actors and actresses for endorsing fairness brands over the years. Slamming the likes of Sonam Kapoor, Priyanka Chopra and Shah Rukh Khan for promoting such products. On Friday, he noted that death of one man (George Floyd) pushed an MNC to take a step forward.  

He wrote, "It took a world backlash and the #blacklivesmatter movement to give us a push in this direction. But make no mistake, all of you who have been vocal about the need for a cultural shift in regard to the sale and endorsement of fairness creams in our country contributed to this victory. We have a long way to go in breaking our conditioning of what constitutes for beauty, but this is a small step in the right direction. It’s the starting point to a long road ahead. What a beautiful beginning!"

Take a look at his post: 

Should Bollywood celebrities give up fairness creams endorsement? Let us know in the comments below

ALSO READ: Sonam Kapoor responds to Abhay Deol’s post on fairness creams

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Anonymous 2 weeks ago

Movies and modelling agencies should employ ladies with all skin tones and not just fair ones.We need to get out of the stigma that only fair skinned women are beautiful. Every skin tone adds nothing but beauty to a woman.

Anonymous 2 weeks ago

It's just s name change .the cream and it's formula has not changed.thoe who will continue to buy this know this fact .

Anonymous 2 weeks ago

We need to teach self awareness to our children from the start. Once you know what your principles and values are, society's opinion and expectation won't affect you and neither manipulate you into buying these products. Bipasha owned her confidence! It cannot be easy for her when her contemporaries got brand endorsements due to their skin colour. Serena williams is one of the best tennis players in the world and yet her white contemporaries who never even won a single grand slam earned more than her in endorsements purely because of their skin colour.

Anonymous 2 weeks ago

We need an entire cultural overhaul. A shift from our colonial mindset. None of these creams and products fall into "need" category. We have so many local inexpensive products for skin and haircare. You can use aloe vera gel with sunblock to moisturize and protect your skin. Rose water to hydrate your skin. That is all that you need. You can use aloe vera gel to style and nourish your hair and local oils to nourish hair. Works well for all skin types. I have never used any of the creams or high street products unless I have done some extreme damage to my hair or skin due to weather conditions or stress etc.

Anonymous 2 weeks ago

Great move!!! Totally agree being a lighter complexioned woman, always found this stigma attached to color very unnerving!

Anonymous 2 weeks ago

This creams can't make dark skin light they just promote their products what about kajol aunty and you bipasha mam you are dusky and achived so much why you did skin whitening treatment Their is a flip side also..what do fair girls get here just prying eyes and few good words from aunties nwho say Haan yeh gori cheethe hai apart from that nothing . .. .your skin doesn't make you anything Stop this silly stuff

Anonymous 2 weeks ago

You are from thrash market ...classless..she has done treatment And yes kajol is aunty ..if don't want to read don't read will c hypocrite fair skin this and that while you use it mostly

Anonymous 2 weeks ago

hey get your facts right. BIpasha is the only one probably did not do anything to lighten her complexion. RememberKK called her KAALI BILLI. KKK was so nasty. And by the way what is this auntie? So down market. PV post it.

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