Business of social media kept Aishwarya Rai Bachchan away from it

It's fine that it's a business at the end of the day, but I didn't want to get drawn into that entire world says the actress.
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Actress Aishwarya Rai Bachchan kept away from the social media for a very long time until joining Instagram earlier this year. She says the fact that people start seeing it as a "barometric reflection of your popularity or status" was a put off for her.

The actress and former Miss World has spoken up about it for Conde Nast Traveller India, the 50th issue of which features her as the cover star.

So far, she says, her social media journey has felt natural.

"I don't post whatever happens through the course of the day because then it would become a job and then you're constantly focusing only on the fruition of it, and not the actual experience. I need to be connected to my real life," said Aishwarya, according to excerpts shared with IANS.

What made her decide to make her social media foray finally?

"I think it's the patience, prodding and perseverance of my well-wishers... I mean, it's the way of the world; I get it. The reason I stayed away for so long was that the nature of the beast is such that it becomes a business. Everyone wants numbers, they start to see it as a barometric reflection of your popularity or status. How do you then monetise it, or treat it professionally?

"It's fine that it's a business at the end of the day, but I didn't want to get drawn into that entire world, the drama. That said, it's a way of life, it's the world in which our kids are growing up, it's here to stay, and there's nothing wrong with it," added the mother of one.

Aishwarya and her actor husband Abhishek Bachchan have a daughter named Aaradhya together. Glimpses of their vacations are sometimes a part of what the actress shares with her fans online.

Talking about her favourite vacation style -- beaches, mountains, cities, jungles or deserts -- she said: "Abhishek and I are happy everywhere but 'e've been doing a lot more beach destinations since we had Aaradhya."

What is always in Aishwarya's travel bag?

"You c'n't ask me that! Abhishek always laughs and says my bag is like a Mary Poppins bag - even before Aaradhya. Whatever you need will pop out of it. Everything that you could possibly think of is in there."

 

Comments

What is always in Aishwarya's travel bag? Past baggage (Relationship with Subhash Ghai, Salman Khan,Vivek Oberoi...Losing Miss India to Sushmita Sen, Losing Chalte Chalte to Rani Mukherjee, feuds with Manisha Koirala and Shahrukh Khan...and a career full of affairs, controversies, cunning tactics).

What is always in Aishwarya's travel bag? Past baggage (Relationship with Subhash Ghai, Salman Khan,Vivek Oberoi...Losing Miss India to Sushmita Sen, Losing Chalte Chalte to Rani Mukherjee, feuds with Manisha Koirala and Shahrukh Khan...and a career full of affairs, controversies, cunning tactics).

What is always in Aishwarya's travel bag? Panama Papers.

She never makes any sense. Just blabs on incoherently. Her numbers are well below Deepika, Priyanka, Katrina etc.

She's really smart and clever. She never tells the truth. She gives such a long-winded answer to every question that by the time she ends you forget what the question was. She's good at playing mind games and fooling people. Such a politician!!!

The comments sections is hilarious.Thanks for the laugh guys.Pinkvilla and readers are amazing

Isn't it magical how her brown eyes turned green after she became Miss World. All her childhood, teenage, and youth her eyes were brown. They magically became grey during modeling days. Her special eyes became green after she earned Miss World prize money. These eyes became blue in Umrao Jaan and for a few other photoshoots. This woman really is unique.

She didn't answer the favorite destination question because she was probably confused about the place she more fun: Subhash Ghai, Salman, Vivek, Amitabh, Abhishek, and who knows how many others she was with. She's one dignified woman.

What is always in Aishwarya's travel bag?
Burnol and Bleach. It has always been in her bag (to lighten her brown skin and cure her jealousy of Sushmita Sen, Manisha Koirala, Rani Mukherjee). Now she has to keep extra burnol and bleach to apply on Aaradhya's black face and cure her jealousy of all other cute kids.

The hate actresses like Aish and Kajol get on this site is alarming

So do Priyanka, Katrina, Alia, Deepika, Rani, Kareena, and most other actresses. Your Aishwarya Rai Bachchan isn't anything special.

Priyanka, Katrina, Alia, Rani, Deepika, Kareena, and most other actresses get hate too. Your Aishwarya isn't something special.

As usual, another boring interview from a lady I genuinely admire for her work ethic, dancing, as well as her diplomacy and restraint during controversies. However, there is ZERO controversy right now. So why can’t she just answer the questions genuinely. For instance - what is in her travel bag? I.e. “Her kids favorite snack or a moisturizer that she loves”
Her favorite destination. Come on. Everyone has a favorite.

Aishwarya has the worst work ethic... there is a reason she's a flop actress and no directors are interested in her (her PR will make you believe everyone is dying to work with her). She's known for her tantrums and selfish attitude. Aishwarya being a good dancer is a joke. She's such s terrible dancer that she can't even move in rhythm. She has no grace. She moves like a dangling wood bark in wind. It's embarrassing to see her lift her legs. Unfortunately, her PR has spread that she's the best dancer not only in Bollywood but also in India. Laughable.

You should read her full interview..she was asked about family vacations but instead she went on giving an essay and still didn't answer the question.. i really don't think she'll ever come out of her bubble and change.

As usual I'm lost in that labyrinth of her thoughts. She will forever ramble on. One thing is certain though- she knows that she has to compete with others for plum projects. And age is not in her favour. Plus so much talent from newcomers and freshness about them. She is no longer the ethereal beauty. Like someone said just stick with Cannes and all the Cannes perks.

As usual I'm lost in that labyrinth of her thoughts. She will forever ramble on. One thing is certain though- she knows that she has to compete with others for plum projects. And age is not in her favour. Plus so much talent from newcomers and freshness about them. She is no longer the ethereal beauty. Like someone said just stick with Cannes and all the Cannes perks.

Stars are offered endorsements/ movies based on social site numbers as a validation of their public influence . Plenty use it to promote themselves , communicate ,clarify issues directly to the public. Aishwariya's FIL had quite a few public spats over Twitter numbers so I suppose the stars do take it seriously - either for professional reasons or out of vanity or both. I think Aishwariya was also a little nervous about her own numbers and how her in laws would react. Personally I'd be interested in seeing her post about other things too (unconnected with entertainment) -what sort of food does she enjoy ? What books does she read ?

Aish was dancing at the bash out of sheer joy. She thought-yeah! With Anoushka, Priyanka, and Deepika getting married, I can drink all the milk. Now I can reconnect my karmic connection with Sanja Leela Bhansali. But he didn't give her any bhav. Even Vishal Bhardwaj is patiently waiting for Irfan to recover and has retained Deepika. So aish can keep dancing at weddings and make all expenses paid trips with her daughter to Cannes.

If she thinks Anushka, Deepika and Priyanka have left a void in Bollywood after getting married then she can dream on. Producers/directors are waiting for them to be free rather than take this plastic substitute.

How the mighty have fallen. For someone who doesn't need friends, she is now trying to reach out by attending weddings and playing happily.

Salman is dancing at weddings in Thailand to earn money

So are Akon (world's most famous Rap artist), Akshay Kumar, and a few other popular superstars. I miss the good old days when Aishwarya used to dance half naked with her father-in-law to earn money. Kajra Re...

The Who is who of bollywood was dancing at DeepVeer reception. Your jealousy knows no bounds and you pick on Aishwarya. DeepVeer are lovely and so is Aishwarya, nothing wrong if she was having fun on the dance floor. Go see a doctor to get treated for your jealousy

Hahaha. Since when have doctors started curing jealousy? What is the treatment? Are there any medicines? If yes, then please give some to your Aishwarya because the woman has been jealous of Sushmita Sen since 1994, Manisha Koirala since 1994, Rani Mukherjee since 2003, Salman Khan since 2002, Shahrukh Khan since 2003, Shweta Bachchan and Shrima Rai since the marriages, Kareena since she gave birth to fair blue eyed Taimur, Deepika since she became Bhansali's favorite, and Priyanka since she's the new face of India to the world.

Any humility in that bag. She could wear some.

So what exactly is she saying? Everyone wants numbers but she doesn't? Then why is she on a social media that involves numbers? Why not do blogs or vlogs instead?

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