Deepika Padukone's new ad mired in controversy as makers are accused of plagiarism

Deepika Padukone recently appeared in an ad for a popular brand. Read on for further details.

Written By Pinkvilla Desk 240291 reads Mumbai Updated: March 3, 2021 07:05 pm

Deepika Padukone's new ad mired in controversy as makers are accused of plagiarism

It seems like controversy has refused to leave Deepika Padukone’s side. The actress recently featured in an ad that has run into trouble of late. Reports state that the backdrop and the set of the same are identical with another one created in Yeh Ballet directed by Sooni Taraporevala in 2020. Rupin Suchak, the production designer of the advertisement has also admitted to the same. He has added that the ad director of the brand asked him to make it that way.

While admitting to the same, he said that it was the director who wanted the same to be recreated. However, the movie’s director Sooni is unhappy with the way things have turned out. Not only did she accuse the ad of plagiarism but also called it intellectual theft. The filmmaker also lashed out at the makers for copying it without permission or acknowledgment. She has also discussed the same in detail on her official social media handle.

Sooni writes, “I was shocked to see our Yeh Ballet dance studio set in this ad, because it was conceptualized & created out of a derelict space by Shailaja Sharma @shalzoid (our PD) from scratch and dismantled after our shoot. Basically @nadiaeye (the director of this ad) saw Yeh Ballet and decided to plagiarize our set down to the very last detail (swipe for screenshot).” She further writes, “ This is not homage this is intellectual theft! It’s SO unfair to our wonderful production designer @shalzoid to have her work ripped off like that.”

Also Read: Throwback: Did you know Deepika Padukone wanted to have a casual relationship with Ranveer Singh initially?

Credits :Times of India

Anonymous 1 month ago

Never heard of her or her film before this so she can look on the bright side. She got a free ride courtesy Deepika's stardom.

Anonymous 1 month ago

Radio killed the Radio star.. good one Levi’s India (google it)!

Anonymous 1 month ago

Even the so called “Hindi” song is plagiarised...

Anonymous 1 month ago

Stupid haters..... They dont even have sense.....it's not Deepika's fault.... Her fans are in huge amount you haters can't do anything.use ur brain dear haters

Anonymous 1 month ago

Silly baters first go and check this ad's views on YouTube then talk about Deepika's karma

Anonymous 1 month ago

This isn't Deepika's fault so kindly don't mention her name in headline for clout

Anonymous 1 month ago

Queen of heart.

Anonymous 1 month ago

How is this her fault? For a busy person like her, I'm sure she doesn't have all the time to validate it... She should fire her team. I have noticed, her team had poor fashion sense, social media sense, and other links... She needs a fresh team. Such differences or duplication of art happens anyway... Hope they all sort it out in a civil way

Anonymous 1 month ago

NOT HER FAULT. PERIOD

Anonymous 1 month ago

Anything she endorses needs to be taken with a grain of salt.

Anonymous 2 months ago

Karma but it isn’t her fault makers should see it also idk why deepika has a habit of not researching her projects and double checking the facts about that like gurl do the work cause you passionate not just cause you want the money. She also said she didn’t know in the my choice short film

Anonymous 2 months ago

Deepika fault. She likes seconds and this is not New. Shute she is not that DUMB

Anonymous 2 months ago

while its not deepika's fault in anyway, sooni is a senior, experienced artist and the makers of the ad should apologize or compensate the concerned from yeh ballet. even if someone is not senior, stealing intellectual property is so low.