Kangana Ranaut calls controversial Tanishq ad shameful; Richa Chadha, Divya Dutt displeased over its removal

Tanishq has reportedly pulled off the ad of its jewellery line after it stirred controversy on Twitter a few days back. Here's how the Bollywood celebs have reacted to the same.
Kangana Ranaut calls controversial Tanishq ad shameful; Richa Chadha, Divya Dutt displeased over its removalKangana Ranaut calls controversial Tanishq ad shameful; Richa Chadha, Divya Dutt displeased over its removal
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Trouble mounted for renowned jewellery brand Tanishq after it rolled out its latest ad. In the advertisement that happens to be of a jewellery line, a Hindu daughter-in-law is getting ready for her baby shower at her Muslim in-laws’ place. They have organized the said function to honour her feelings. However, this ad has stirred a lot of controversies leaving the internet divided. The hashtag #BoycottTanishq trended on Twitter as netizens alleged that the ad promotes anti-Hindu sentiments and ‘Love Jihad.’

While the jewellery brand has reportedly pulled off the ad that was released on October 9, Bollywood celebs have also given mixed reactions to the same. Kangana Ranaut, for instance, has said through her Twitter handle that the ad is wrong on many levels. The actress goes on to say that it was the execution and not the concept that was the problem. She further adds that if the pregnant lady is the woman of the house then why she is at the mercy of her in-laws.

Kangana further asks as to why is the woman so meek and timid in her own house. The Manikarnika actress goes on to say that the ad not only promotes love jihad but also sexism. However, a few other members of the film fraternity have expressed solidarity with the ad. For instance, Richa Chadha has shared the ad on her Twitter handle as she writes, “It's a beautiful ad.” On the other hand, Swara Bhasker has expressed her disappointment that the brand pulled off the ad post receiving backlash on social media. For the unversed, Divya Dutta had lent her voice in the ad. Taking to Twitter, the actress expresses her displeasure too as she writes, “Yes it’s my voice. It's sad it’s taken off air. I loved it.” 

Check out the tweets below:

Also Read: Kangana Ranaut reacts to Karan, SRK & other productions uniting against media houses: File a case on me also

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Anonymous 1 month ago

What on earth is Kangana saying? I think the messaging in the ad is good. Kangana's comment is strange. The ad does not show the girl being mistreated before or not accepted...so why inject that into this ? Sad to promote such distrust and then pin it to sexism. Quite malicious. But then one is beginning to realize Kangana does have a warped mind.

Anonymous 1 month ago

Plz stop doing politics on each and every thing.

Anonymous 1 month ago

Look at the way the cheap illiterate actress called Kangana talks.. just like how BJP speaks.. and she talks about empowerement.. What is the problem if the girls is timid and mild? She should carry a sword and move around or what now? Such a stupid idot that mental actress is.

Anonymous 1 month ago

Release the advt with reserved roles. Hai himmat .lol

Anonymous 1 month ago

Ahem Ahem.... Nusrat Jahan.... Sindoor Chooda Bindi.. Ahem ahem..

Anonymous 1 month ago

Kangana has a habit of scandalizing every good emotion n intention ... Her cheapness is shown by her cheap understanding of a situation ... always

Anonymous 1 month ago

In India peace and tolerance is only the virtue of the majority (really we are proud of it only), and others can do anything in the name minority, but not anymore... give respect and take respect, it should be mutual... try do the add with a hindu boy and a muslim girl, have courage? guess it will not happen ever.. until then be quite and don't call it beautiful.

Anonymous 1 month ago

You don’t have to like Kangana to realize that the ad WAS indeed tone deaf and like many ads, once again puts the onus of “tolerance” on the country’s peaceful Hindu majority. Tanishq’s target market are Hindus and that too, those who are religious and often buy jewelry to mark festivals and for gifts. You can pretend all you want, but you ALL know what would have happened if the roles had been reversed. Forget about peaceful social media and economic boycotts (Tanishq’s parent company immediately dropped 2.5% in the stock market), Tanishq stores would have been set on fire if a Muslim woman was show ! Just like how Director Mani Ratnam’s residence was fire bombed back in the 90s for daring to make the movie Bombay (showing a Muslim woman-Hindu man). The term love-jihad is corny but it’s sadly real for those of us in middle class India! Just this week, a Hindu woman who refused to covert to her Islam, set herself on fire in front of a courthouse because her husband and her in-laws were torturing her for refusing! Then recently, even a Hindu MAN was murdered by his brother-in-law for refusing to convert after marrying his Muslim wife. A Hindu woman was raped by her Muslim father-in-law and his relatives for refusing to convert. Another Hindu woman was behead and found dead in a suitcase (pictures were even leaked online) for refusing to convert after marriage to her Muslim husband. These are JUST 3 recent incidences. Here in India, these “jihad” tragedies h

Anonymous 1 month ago

Idiots says Tanishq should a reverse ad, change the religions and see what happens.ok so story will show Muslim bride in Hindu family and then entire Hindu family following Islamic traditions and customs? The meltdown of the same jansanghis illiterates will be even more and there ‘a ur answer. Toh bolo hai Himmat?? Fyi Nusrat Jahan is in your face example.

Anonymous 1 month ago

well said!

Anonymous 1 month ago

Tanishq realised before their stocks went down even further...high time they read frigtening stories ISIS sex brides sent from India and Kerala!

Anonymous 1 month ago

Aa gaye fir se bakwas karne

Anonymous 1 month ago

This is such a beautiful ad.. Hindu Muslim unity. Not Love Jihad. Hagna and Bhakts are jealous of Hindu Muslim unity so they are doing this and boycotting the ad and Tanishq. Post my comment pinkvilla plz. U r unfair with my comments.

Anonymous 1 month ago

I totally understand ur point but in this Tanishq ad the daughter In law was not forced to convert and muslims were celebrating Godh Bharai (a Hindu function). Tell me what's wrong in this.? This is simply hindu muslim unity.

Anonymous 1 month ago

also, we will see how much unity they show when it comes time for the Uniform Civil code to be implemented in the country.

Anonymous 1 month ago

What unity? You mean like how every week a new Hindu woman or man is killed by their Muslim husband or in-laws for refusing to covert? Like how just a few days ago, a Hindu woman set herself on fire after being tortured for refusing to change religions by her Muslim husband? You can cry abutting “Bhakts” all you want, but Tanishq’s share value dropped 2.5% immediately after this ad dropped and the majority boycotted. Remember when your kind targeted Amul? The opposite happened, and their shares climbed :)

Anonymous 1 month ago

What is love jihad?

Anonymous 1 month ago

termite modus operandi.

Anonymous 1 month ago

I realized that she's not just evil, she is dumb as well. Lmao

Anonymous 1 month ago

Did Kangana even see the ad? How is she deciding that this is the first point of acceptance? Typical Kangana - creating unnecessary controversy with her stupid interpretations!

Anonymous 1 month ago

LOL ... A SIMPLE AD YAAR! ... 'ARTISTIC HOT POTATO' in the making ... An unpredictable mess that SHE'S evolving into ... STUNTING HER ARTISTIC SENSES

Anonymous 1 month ago

Vishkanya ranaut is back with her negativity. Shame on you devil, I have never hated a celebrity so much

Anonymous 1 month ago

Don't insult vishkanya by comparing her with Hagna..

Anonymous 1 month ago

The best way to punish evil kangana is to not give her the attention she craves, let her bark like a mas dog

Anonymous 1 month ago

Mad*

Anonymous 1 month ago

There's no way kangana is human with flesh and blood, she's the devil in disguise

Anonymous 1 month ago

One day I will visit PV and find it free of this opportunist. Until then, we all suffer.

Anonymous 1 month ago

This woman is evil so don't expect her to stop spreading hatred and negativity. She and her sister had a very very bad upbringing

Anonymous 1 month ago

what happened? i didnt notice anything wierd. Kangana had lost her mind. did all indians also???

Anonymous 1 month ago

Learn English if you insist on commenting on it.

Anonymous 1 month ago

Wow. Look at the comments here. So freedom of expression is only for one side. Kangana has every right to express her opinion and I don’t see anything wrong in her comment.

Anonymous 1 month ago

Evil witch in woman disguised

Anonymous 1 month ago

There is absolutely nothing in the ad that shows meek bahu or sexism. It’s a beautiful ad. The girl is pleasantly surprised by the thoughtful gesture of her mother-in-law. Stop seeing hate where there is none. Inter faith marriages are a balancing act from both sides.

Anonymous 1 month ago

Runout's analysis is so dumb. The woman in the ad is pleasantly suprised by her mother-in-law's gesture. That doesn't mean she doesn't follow her own religion. Maybe she lives in a household where everyone prays individually to whatever God they believe in but they can still look eye to eye when it comes to certain customs. What's wrong with that? This woman will find negative value in a positive number as well *facepalm*

Anonymous 1 month ago

GOOD the company realised its error and pulled it.

Anonymous 1 month ago

I hope and Pray God punish her extremly hard for all these hatred she is spreading every freaking day.

Anonymous 1 month ago

Gosh, this hatred is going to ruin and destroy her hard earned fame soon. I doubt if anyone will even tolerate her on screen if she continues spewing venom like this. I hope her family does something about her and rescue her before it's too late. Oh heck I forgot that they couldn't tame her at 16 and now in her 40s its challenging.

Anonymous 1 month ago

She is in her 30s. We didn't tame the druggists Khans and Bullyweed. Why should we try to tame Kangana?

Anonymous 1 month ago

I mean is there any iota of intelligence left in this woman?? Is this the kind of response she could even come up with?? She proclaims to be so many things, flagbearer of so many causes.. this response is not expected out of ANY SANE INDIVIDUAL , WITH EVEN A SMALL PERCENTAGE OF EMPATHY OR LOGIC.Just sad!!!

Anonymous 1 month ago

Your reply is cryptic and devoid of any logic

Anonymous 1 month ago

#expadmashrikangana

Anonymous 1 month ago

Lol never in your dreams !

Anonymous 1 month ago

Ms. Ranaut is frightening in her prejudice.

Anonymous 1 month ago

Bigoted ignorant uneducated witch.

Anonymous 1 month ago

Just like you!

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