LUX Golden Rose Awards Celebrate Beauties That Inspire

THE 90 YEARS OF LUX; An ode to the iconic beauties of Bollywood by none other than King Khan.
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A saga as old as time, beautiful & brilliant in equal parts. The exemplary 90 years of Iconic beauty brand LUX is an ode to the legacy of Bollywood beauties who have inspired every generation by their matchless grace and panache. Beauties who created her-story by challenging newer boundaries. Beauties who are defined by their accomplishments and remarkable journeys. These stunning women have ruled the silver screens and they continue to rule our hearts. These LUX divas are a living embodiment of beauty at par and brilliance that inspires. And true to the theme of #HeForShe we cannot possibly think of anyone else, but the Badshaah of Bollywood to take us through this awe-inspiring journey of the LUX Divas and the glorious 90 years of her-story at the Lux Golden Rose Awards this year.

She is the paragon of beauty that inspired change for generations to come. This divine beauty epitomized Satyajit Ray’s idea of Devi, she also became the first ever leading lady of Bollywood to sizzle in a swimsuit on the silver screen and later for the cover of a leading Magazine. 

We completely agree with King Khan and we are thoroughly inspired by the iconic actor and Lux superstar since the 1960s, Sharmila Tagore who is the personification of bold & beautiful.

She won our hearts as the high spirited and full of life Geet of Jab We Met. She inspired us with her professionalism and strength when she proudly flaunted her baby bump at India’s biggest ever fashion event and the first edition of the Lux Golden Rose Awards. She is beautiful like a song and strong like a rock.

Girlboss and timeless Lux diva; Kareena Kapoor Khan is a role model for all the women of this generation, she constantly challenges every boundary and continues to inspire each one of us, King Khan included.

It was love at first sight when she walked the red carpet as superstar Shantipriya of Om Shanti Om and we are equally inspired by the extraordinary story of the girl next door from Bangalore who went on to become a Lux superstar and the biggest star of her generation with hard work and her perseverance for perfection. 

Undoubtedly, Deepika Padukone is every definition of perfection. And we can’t agree more.

She came. She saw. She conquered. A Braveheart Veera, the youngest and most fearless Lux Diva! She is a prodigy and the shining star of Bollywood. She is unstoppable and she is not afraid of taking risks. Her refreshing beauty is enchanting, and her courage is inspiring. 

Alia Bhatt is the name that shall inspire generations to come. She is the name that personifies every girl of today. She is the young LUX diva who inspired SRK with her fearless and bold choices in career. 

Join LUX, Sharukh Khan and the men of Bollywood in a celebration of 90 glorious years of the LUX Diva and her stories that inspire. Follow @luxgoldenrose awards on Instagram to find which are the other LUX Divas inspire King Khan and the leading men of this country. Because this is just the beginning of the #HeForShe movement. In SRK’s own words - picture abhi baaki hai mere dost.

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Comments

kareena is most beautiful heroine

Sridevi stands tall amongst all beauties. A southern actress who didn't knew a single word of hindi, without any backing and sheer believe on her own craft, went on to rule Tamil, Telugu, Malayam and Hindi film industry. Not only was she supreme at her era in 80s, Sridevi was the only male/female actor to directly challenge Amitabh's throne at his own peakc, to be the ultimate ruler of Bollywood. That was a true beauty of a strong, supremely talented and the best actress in the entire world.

She stood tall literally, but, though talented and pretty (like hundreds of actresses before her and after her), she certainly wasn't "the best actress in the entire world", nor was she "the ultimate ruler of Bollywood" - she had a few good box office years, like Hema Malini before her and Madhuri Dixit (who basically dethroned her). How do fans, and I don't mean only Sridevi fans, even come up with such sycophantic nonsense? Jesus.

Karishma was the most beautiful in her time and anytime actually, Kareena comes no where close. This is BS and Manisha was OMG so beautiful and so was Sonali.

The most beautiful if them..manisha koirala has never been with Lux. I wonder why

Manisha was roped by Nirma soaps, there was an ad of her in shot in Europe with milind soman. Rest all were for Lux.

The most beautifuls are missing: Madhuri & Ashwariya

Yes, indeed! But note that Madhuri is there if you check their Twitter updates. She's just not mentioned in this post. Silly!

They are missing because if they were included the others would pale in comparison.

They are also the most flopped among all.

No, SRK is the ultimate flop champion.

They all endorse lux brand thats why they are in this

All these actresses are talented and beautiful in their own right and should be applauded for their achievements.

Kkk

alia doesn't fit in ..get her out of there.

Katrina and Alia have achieved a lot more without SLB sir,, DP w.o SLB sir is a nobody.. Kareena is the reigning Queen and always be

katrina without salman , alia without karan johar and kareena without her surname would have been no where today

Yeah yeah Kat and alia would kill to work with SLB but will never happen so have to stick to sallu and kjo backed films...

SRK trying to be in news

Katrina Kaif and Alia Bhatt totally undeserving

Alia doesn't deserve to be here with these legends! she's not a diva or a beauty queen, she's just a nepo kid with below average looks. This is the very reason I despise karan johar.

Why is alia bhatt and katrina in this? Wth have they achieved ?

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