Prabhat taught me the importance of silence : Radhika Apte

Radhika Apte plays a PR professional in her next film Bombairiya.

Updated on Dec 05, 2018 06:43 PM IST  |  4.6M
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India's fire brand, Radhika Apte will be seen playing the role a PR professional in her next film Bombairiya. While speaking about her onscreen character in Bombairiya, Radhika Apte explains how she handled the biggest PR scandal of her career, when her nude clip had gone viral.

Opening up about the controversy for the first time ever, Radhika explains that she was closely guided by Prabhat Choudhary of Spice, one of the most sought after Brand and PR professional in Bollywood, who is currently being despised by paparazzi for the way he handled the DeepVeer wedding. It was him who advised her against giving statements or any kind of reaction to that clip which had frontal nudity. The clip was a part of a short film that was made for international audience. 

Radhika explains, "Prabhat taught me the importance of silence and can I tell you very few PR people and agencies will teach you that silence is a strategy of putting communication. Which is why I respect him so much. Because it's not about getting headline, it's not about getting numbers, it's about the right things need to be highlighted."

The actress, who over the years has emerged stronger out of controversies for keeping a dignified silence, opens up on being taught the importance of silence.

Celebrated for her content-driven work, Radhika Apte is one actress who has over the years given voice only to her professional life, keeping her personal life successfully a mystery.

Last seen as a share broker in Baazaar, Radhika Apte has achieved all around success in 2018 with her big screen outings like Padman, AndhaDhun and digital features like Sacred Games, Lust Stories, Ghoul along with her first audiobook Mafia Queens of Mumbai.

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3 years ago
I really like the way Prabhat looks. Sorry for this superficial observation :)