Prabhat taught me the importance of silence : Radhika Apte

Radhika Apte plays a PR professional in her next film Bombairiya.
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India's fire brand, Radhika Apte will be seen playing the role a PR professional in her next film Bombairiya. While speaking about her onscreen character in Bombairiya, Radhika Apte explains how she handled the biggest PR scandal of her career, when her nude clip had gone viral.
 
Opening up about the controversy for the first time ever, Radhika explains that she was closely guided by Prabhat Choudhary of Spice, one of the most sought after Brand and PR professional in Bollywood, who is currently being despised by paparazzi for the way he handled the DeepVeer wedding. It was him who advised her against giving statements or any kind of reaction to that clip which had frontal nudity. The clip was a part of a short film that was made for international audience. 
 
Radhika explains, "Prabhat taught me the importance of silence and can I tell you very few PR people and agencies will teach you that silence is a strategy of putting communication. Which is why I respect him so much. Because it's not about getting headline, it's not about getting numbers, it's about the right things need to be highlighted."
 
The actress, who over the years has emerged stronger out of controversies for keeping a dignified silence, opens up on being taught the importance of silence.
 
Celebrated for her content-driven work, Radhika Apte is one actress who has over the years given voice only to her professional life, keeping her personal life successfully a mystery.
 
Last seen as a share broker in Baazaar, Radhika Apte has achieved all around success in 2018 with her big screen outings like Padman, AndhaDhun and digital features like Sacred Games, Lust Stories, Ghoul along with her first audiobook Mafia Queens of Mumbai.
 

Comments

I really like the way Prabhat looks. Sorry for this superficial observation :)

Power of silence also turned us DeepVeer fans crazy waiting for the wedding pictures! :p

Love u Radhika

Don't care about anything else. This guy looks so good!!! Radhika & he would make for a sexy onscreen pair ;)

My favourite actress

Respect

Respect

i did not know Spice handles brand Radhika! I've always heard Prabhat is a pricey guy who only associates himself with A-list celebrities.

“Prabhat Choudhary of Spice, one of the most sought after Brand and PR professional in Bollywood, who is currently being despised by paparazzi for the way he handled the DeepVeer wedding”

- anyone know what this is about?

Prabhat is one of the brightest minds working in Bollywood. He is the go-to brand & PR guy from celebs like Shah Rukh, Aamir, Deepika, Hrithik.... to Radhika Apte. This article pretty much gives an understanding why these actors have him on their team.

Very good actress. Looking forward to Bombairiya

Very few know the power of silence. Radhika is one dignified actress who has been associated with nothing but her work. Cleverly crafted brand indeed.

This article is very insightful. Good to know this side of Bollywood. Atleast not everybody believes in making headlines with cheap publicity gimmicks. That's exactly why Radhika has reached heights in her career. Good job team Radhika Apte :)

Kudos to Radhika for giving credit to her team!

It really well said.

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